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Habitat in London did this in 1994 - the "wear it" fashion shoot thing has been done by them, by carpet makers (another british set of magazine ads where Vivivenne Westwood made gowns out of carpet) by house-paint brands etc etc etcetera...
In fact we should collect a few more of these and make it a Badlander. Tired idea.
Hmmm. Will Max Factor - who painted the circle around the eye of the dog in that black and white kids tv show i forget the name of [you know which one I mean - Didn't Cosby buy it because it was racist or something?] be rotating in his grave now?
after all, that circle was his idea. ;)
Their target audience is me. I was one of the biggest sloggi fans, the underwear is great comfy cotton that won't loose shape or fade and whatnot. Great product, a brilliant logo - unfortunatly completly inane ads.
When I first saw their large ass-flaunting posters outside of a school (a very common occurance) I stopped buying Sloggi, and have never bought it since.
Never. Not once. And this is the girl who used to swear by Sloggi. So for the past ten years, they lost my patronage.
Idiotic. Stupid as hell. Why do they think I want to see these Barbie-asses on a giant poster? I object to the media, but also to the lazy ass (pun intended) so called creative - the concept is "show butts, blue backgrounds - make a big poster". It's insulting on so many levels.
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