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One of the quotes in that Campaign article stood out to me:
That Napier has two young daughters working junior positions at ad agencies in Manhattan makes this issue particularly sensitive for her. "I speak out of two sides of my mouth on this," she said, shrugging. "I’m a mom of two young kids in the industry, and the CEO of an agency." As CEO, she says she simply cannot afford to bring everyone into compliance. Yet as a mom, "I want my kids to stay in this industry, but I would like to not have to pay for their rent."
First off, they can live at home since Mom lives in the same city. Not all of us grew up where the ad agencies are. When I was starting out in Manhattan, the best agencies offered me unpaid placements, or college credit sort of deals. That has to be gone. I took my first 'real' ad job at an agency that paid a salary. A tiny one, but it was pay. Pay that barely stretched past the rent, but rent was paid. Like you point out, 50 grand a year is not half-bad in other cities, but ad agencies tend to collect where housing costs a small fortune. You can only share with neurotic roommates for so long before you get fed up with that. The housing prices crisis isn't just affecting people in advertising, it affects everyone who have lower salaries, and especially those who actually keep a community going: teachers, firemen, policemen, nurses.
Good grief, can you give some love to another old super British ad like Beanz Meanz Heinz or something?
Very clever merging of two medias. I'm a "hemnet-addict" as they call it in Sweden, I check the sales listings all the time just to be inspired by other peoples kitchen ideas and dream about views and whatever. I might not react to a dog in a picture, but a cat on the other hand, yes, I'd click the ad.
Exactly! We've literally been whining about video ads and other "heavy ads" here, on adland, since 2003. We've been complaining about malware for almost as long but it's those trackers and beacons and third party calls. I keep repeating myself but ad networks today are indistinguishable from malware and exploit kits with the invasive tracking, suspicious TLDs, and control data in the URLs - and that info leaks out.
The question is who will come with a solution, and stop playing hot potato with the blame? can Optimal save us? Perhaps it'll be up to Brave?
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