I also have to disagree. "climb your mountain, (whatever that might be)" is the first issue because it leaves everything open to interpretation. The second point "out mountain is brewing the world's most refreshing beer." Which is it? Sounds like two ideas in one.
And except for Coors coming from mountain water (a fact I highly doubt will move a lot of millennials to order it by the keg) that anthem pitch rip ad could be for any brand. It could be for Nike or footlocker or a retirement pension.
Michelob is telling me this is a post-workout beer you can drink without feeling like you blew your workout. While you may not find the message inspiring, it's an actual benefit to a product which is the whole point of advertising.
I'm not saying this is the most compelling super bowl spot ever. What I am saying though is that, I am more apt to believe "a beer with fewer calories won't make me put on pounds I'm trying to keep off."
"A beer brewed in Colorado will help me remove emotional/psychological mountains?" Only if I'm drunk enough.
Man, say what you will about Skittles weird for weird's sake advertising but up until now it never needed to have borrowed fucking interest. It was proof positive you don't need to pay a shit ton of money to some sellout shill to make a great spot. Now they completely ruined it. Actually they went beyond ruining it completely. They brought it down to the level of an M&M'S spot.
God, I am so tired of celebritising.
Big ups to the bloke wearing the Pittsburgh Pirates hat at the 2:40 mark. I like this spot. Although it's two minutes too long. And the soundtrack is a little too chest-beating. I suspect the people who work for Volvo do so because it's a job and not out of some sense of national pride although as you say it's nice to see a real Sweden represented and not just blonde haired people which it hasn't been for what, decades now?
Also, I wonder if they were actors or not. Because if they are actual people who work for Volvo, I would have loved to have seen some extended content interviews separate from the spot, so we could get a sense of who these international people really are. I'd want to hear their stories and how they ended up at Volvo, and in Sweden for that matter.
Made By People is a nice thought but unless you're going to share some of their stories, they still just feel like one cog in a machine on the assembly line. Hopefully this will lead to a broader campaign and not just a one-off spot.
Most review sites like Yelp are just as biased. Even the Better Business Bureau has been accused of pay-for-play ratings. The amount of research needed to get a true sense of what a product is like isn't as simple as just going to one site and reading a few reviews. It's like that special judging where you throw out the worst, throw out the best and read the middle and make up your own mind. You can't escape bias.
All this for an ad that was clearly self-deprecating. I love the word "problematic." It's so Newspeak. It's like "worrying," and "trigger," and "micro aggressions." You know what? These old-biddies are anemic from their self-hatred and hatred of others around them. They are so utterly humorless, so perma-outraged over the most trivial things, it shows the result Generation Coddle in all its toxic glory. These constant complainers and their click-bait writing sycophantic "journalists" are nothing more than intellectual infants whose narcissism and grandiose sense of entitlement has now reached sociopathic levels.
Twitter has also inadvertently uncovered a very interesting fact about the mainstream media's thought process. It seems they are so prejudiced about particular groups and so prone to thinking regular people are this vile on an everyday basis that they will look for anything that fits their narrative including trolls who are essentially championing the baseless bias. Part of it may be the clickbait journalism that drives clicks (on ads) and part of it may be laziness not to bother fact checking, but I also think if you start with a narrative, you'll do anything to prove the narrative. Remember, you never have to apologize for ruining someone's life. You only have to change the headline or put an update in seven point type a few days later to cover your ass.
I realize my theory may be giving a lot of trolls credit where it isn't due, but even if it's inadvertent, it still proves my point.
Yes, it also stands to reason that since Mcdonald's has been around since 1940 and Chipotle hasn't, McDonald's would have a greater chance at being worth a lot more more. I wasn't out to play Motley Fool on investments though. It's more that Chipotle is still a giant freaking company with market capitalization at 15.19 billion, as you pointed out.
My larger point, and indeed the point of the majority of this article is that Chipotle makes enough money to fall under the Big Capitalist rubric, and yet their advertising suggests otherwise, and when they get caught with a PR nightmare, they aren't so deft at handling it.
People would do well to follow the money.
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