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This manifesto spot for Verizon is created by the creative agency the community, it salutes the companies engineers and their work that ensures that Verizon stays “America’s most reliable network.”
“‘My Way’ is the reflection of the spirit and attitude of Verizon and its employees,” says Andrew McKechnie, Chief Creative Officer at Verizon. “Network is a challenging thing for people to understand. It’s an invisible product. As reliable as it is, it’s taken for granted. We’re accustomed to luxuries like internet and phone. We must live up to the ideal. It shows the length our engineers go to do their jobs. Climbing towers, trekking through rough terrain to make sure people are connected in the dead of winter. The internal mindset to always do things right. Our mantra is more than just an expression. Thousands of employees every day give their all. To win it all you have to give it all.”
Brand: Verizon
Agency: the community
