Volkswagen - We made the car go faster. And the engine go slower. (1966) printad (USA)

We made the car go faster. And the engine go slower.

We've added a full 3 m.p.h. to the top speed of the Volkswagen.

If that doesn't sound like a lot to you, it's because it isn't. And wasn't meant to be.
We put most of the power increase (from 50 horsepower to 53) into the lower gears. So you could climb hills easier. And accel- erate quicker.
But we didn't do all this at the expense of the engine. In fact, we made the engine turn even slower. So it would last even longer.
You'll be very happy to know this speedy new Volkswagen has dual brakes as standard equipment. If the front brakes should ever fail, the rear brakes will stop you. And vice versa. We even put in some changes you can
see, like retracting seat belts, recessed inside door handles, and back up lights. They're standard, too.
And so are the letters V-O-L-K-S-W-A-G-E-N on the engine lid.
So you'll recognize the new bug when it passes you.
With its new, slower engine.

Ad agency: Doyle Dane Bernbach (DDB), New York