VW / Volkswagen - Evolution - Press ad 1963 USA

Yes. They all look exactly the same. No, wait the one on three steps from the top in the center row is... yeah, exactly the same. This would make a really boring game of memory.



The Volkswagen Theory of Evolution.

Can you spot the Volkswagen with the fins? Or the one that's bigger? Or smaller? Or the one with the fancy chrome work? You can't?
The reason you can't see any revolutionary design changes on our car is simple: there aren't any.
Now, can you spot the Volkswagen with the synchromesh first gear? Or the one with the more efficient heater? How about the one with the anti-sway bar? Or the more powerful engine?
You can't?
The reason you can't see most of our evolutionary changes is because we've made them deep down inside the car.
And that's our theory: never change the VW for the sake of change, only to make it better.
That's what keeps our car ahead of its time. And never out of style. Even if you aren't driving the most evolved VW of all. Our '63.


ad agency : Doyle Dane Bernbach (DDB), New York

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