outdoors
HOKA's "Far Out" shows their Mafate X shoe running in remote South Africa
Apparel brand HOKA's new campaign “Far Out,” features the new trail running shoe Mafate X in the untamed
We don't usually point out pretty photography that isn't within an ad campaign, but Water Wigs is just too awesome to pass up. Shot by Tim Tadder who is based in Los Angeles, he explains the idea thusly:
The concept is simple and it is another visual exploration of something new and totally different. We found a bunch of awesome bald men and hurled water balloons at their heads, to capture the explosion of water at various intervals. The result a new head of of water hair!