HOKA's "Far Out" shows their Mafate X shoe running in remote South Africa
Apparel brand HOKA's new campaign “Far Out,” features the new trail running shoe Mafate X in the untamed
The four spots, Tofino, Calgary, Saskatoon and Winnipeg, feature the same voice over but different glorious imagery and a different end tag.
The spots are currently on air in western Canada and the agency is working on an online tool that allows users to upload their own end video clip or still. The app will then seamlessly edit the shot into the video and change the VO to personalize it so it can be shared with friends and family.
Strategic Planner: Josh Somer
Project Manager: Josh Somer
Media Director: Ira Patil
Music: Peter Holmes and Igor Vrabac
Mix: Silent Joe, Toronto
Production Company: Grand Taste Productions, Toronto
Director: Steve Gordon
Director of Photography: Steve Gordon
Producer: Bette Minott
Editorial Company: Rooster, Toronto
Editor: Bob Kennedy