Y&R's Boozy Black Botts Brings Bombastic Bitch By Belligerent Bright-Bodied Botts.
Click Here For Story Larry Botts
quote from story at nj for archival purposes.
A Watchung man has filed a libel suit against his former employer, advertising giant Young & Rubicam, claiming it maliciously used his name for the depiction of a drunk derelict in a newspaper ad for the United Negro College Fund.
The full-page advertisement for the UNCF's "A mind is a terrible thing to waste" campaign appeared in the New York Times Feb. 8, 2002, exactly a year after Lawrence Botts 3rd left Young & Rubicam on bad terms.
The suit names the Manhattan-based advertising firm, the Times and the UNCF as defendants.
The "publication falsely represents a disgusting and despicable portrayal of an individual identified as 'Larry Botts,'" according to the lawsuit filed earlier this month in Somerset County's Superior Court.
The ad features a disheveled black man sitting on a wooden crate and holding a liquor bottle wrapped in a brown paper bag. A glossy photo designed to look as if it was ripped from a high school yearbook covers the man's face. Under the yearbook photo is the name "Larry Botts" with the words "Dream: To study journalism and keep the politicians on their toes."
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