Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
A hilarious spoof on BBC nature programs, where the Sir David Attenborough wannabe enters the village of "these delightful people, known as the pygmies". He shows off their homes, their tiny TVs, and cars, and eventually has a sip of their beer. That was his mistake. It's a small beer, but rather strong.
Ad Agency: Collett Dickenson Pearce & Partners (CDP)
Creative: Ron Collins
Director: Sid Roberson