In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Models posing in clothes? That's boring. That's so yesterday. SOoooo passé. How about we put our clothes on stuntmen and then set them on fire! Throw them off rooftops! Let them walk toward explosions!
You can not argue that these images aren't dynamic as hell though, so the concept is fire. As well as depicting fire. And explosions. And breaking glass, and blood. And more explosions.
Ad agency: Fred & Farid, Shanghai
Creative Directors: Fred & Farid
Creative team: Juliette Lavoix, Céline Moeur
Photographer: Cass Bird
