Your privacy & programmatic advertising, MAD decentralized ad network solves the conflict with a new protocol

"One of the big problems with privacy right now is that the internet wasn't built on the idea of having any privacy whatsover, the opposite of privacy" so Tom Bollich, MAD CTO, opens his pitch to you on the MAD network.
It's an advertising network, Jim, but not as we know it.

Sparked from the knowledge that the programmatic marketplace is broken, GDPR is now a reality, and consumers want control of their data MAD sets out to solve all of this on one go. We've long argued here that digital media is a fraud, that is has unnecessary costs and a lack of transparency as well as that ad networks today are indistinguishable from malware. MAD wants to not just cut out the middlemen, they also want to protect users privacy by putting the ad decisioning layer on a user’s device.

Remember December? You bought a couple of things online for friends and family, you searched for a bag, a wallet, a pair of shoes or whatever. Every time you open your browser still today in February, these wallets, boots & bags still haunt your banners. That's not just annoying for you, that's a tremendous waste of money for the advertisers, you already bought that stuff and your family members already had it returned for store credit. Those shoe-banners are just mocking you now while draining the advertisers budgets. The only people still drinking champagne are the people on Google's Adsense Yacht in Cannes.

How does it work? Basically, your devices have an AI firewall that only pull in ads that are relevant to you, according to your profile, which remains secure as it's cryptographically sealed and not shared. Why is this important today? Well, with the EU law of GDPR (General Data Protection Regulation), centralised data collecting of users information will be a risky business. There will be hefty penalties for non-compliance, and it will also apply to organisations located outside of the EU if they offer goods or services to, or monitor the behaviour of EU data subjects. Organizations can be fined up to 4% of annual global turnover for breaching GDPR or €20 Million. In other words, it affects you whether you've heard of it or not. I managed to explain it thus far without mentioning blockchain even once, shoot now I ruined it. Yes, blockchain technology is involved, but don't worry your pretty little head with that.

MAD are building a new type of ad network. Among the products are MADnet Core, a decentralized ad server and exchange, and MADnet Data, a decentralized data management platform. After all of these years with an arms race between advertisers and ad blockers deployed by users, we might see a light at the end of the tunnel here. Do you feel that breeze kids? The winds are changing. The web as we know it is changing.

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Tathagata's picture

I recently read an article about a privacy & programmatic advertising ad network that caught my attention. The concept of addressing the potential conflicts that can arise between protecting user privacy and utilizing data for targeted advertising is very intriguing. I think it's important for companies to prioritize user privacy in today's digital landscape, and it's great to see an ad network taking steps to do so.
Moreover, Programmatic advertising can be a powerful tool for marketers to reach their target audiences, making the ads more relevant and engaging for users. It's great to see this ad network is combining both privacy and programmatic to offer a solution that benefits both the marketers and the users.
If you're interested in learning more about this ad network, I suggest you check out their website, here is the link:

Tathagata's picture

Thank you for sharing this interesting article about MAD network and their innovative solution for addressing privacy concerns in the digital advertising industry. The concept of putting the ad decisioning layer on a user's device and using AI to only display relevant ads is certainly intriguing.

It's refreshing to see a company take a proactive approach to protecting user privacy, especially in light of GDPR and the hefty fines for non-compliance. It's also great to hear that MAD is utilizing blockchain technology to create a decentralized ad server and exchange, as this could potentially increase transparency and accountability in the industry.

For those interested in learning more about this new type of ad network, I came across a website called PubScale that may have additional information. From my brief research, it seems to provide a platform for publishers to measure the quality of their advertising inventory. I hope this information is helpful and not seen as promotional.

Roopesh's picture

This is an interesting article discussing the challenges of privacy in the current digital advertising landscape. MAD, a new advertising network, aims to solve this problem by putting the ad decisioning layer on a user's device, using an AI firewall to only display relevant ads according to the user's profile. This approach not only protects users' privacy but also prevents wasteful spending by advertisers. The article also mentions the importance of complying with GDPR regulations and the role of blockchain technology in MAD's solution.

If you're interested in exploring more solutions to the challenges of digital advertising, you may want to check out PubScale. It's a platform that helps publishers and advertisers optimize their ad performance while respecting users' privacy. You can learn more about it at