Virgin Mobile USA announced today that Pay As You Go wireless saves approximately 100 trees per month - or, over 1,100 trees per year. That factoid can only result in a truly weird commercial campaign from Mother New York and Smuggler production house.
Virgin Mobile - Arbor Day Song
Although Virgin Mobile is one of the nation's largest Pay As You Go wireless providers, the company does not issue paper bills or statements. According to wireless industry analyst estimates, U.S. wireless carriers send out approximately 126,884,000 wireless bills every month to their customers. If each of those roughly 126 million bills includes just 2 pages, total paper used per month for wireless bills alone totals over 253,768,000 pages. According to howstuffworks.com, each tree yields approximately 80,500 sheets of paper, so wireless providers are chewing through something like 3,153 trees each month. That's 37,836 trees per year!
Virgin customers just go to www.virginmobileusa.com to see their balance. This tree-waste spurred a strange campaign from Mother, read more to read more and get quick links to films in the commercial archive.
David Frankham of Smuggler produced and directed six 30-second ad spots and one 60-second ad spot airing exclusively online and on MTV. The ads air today on TV and online at myspace.com.
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