We've heard this song and dance before. UPS and Brown. Kimberly Clarke and Orange.
And now, T-Mobile and it's bigger parent company, Deutsche Telekom (DT) want to own the color magenta. In fact, they have sued Dutch company Compello, and they are urging "Slam FM" and "100% NL" to quit using magenta too. You can sign a petition here to RECLAIM MAGENTA!, as well as find more links to info on the subject.
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