Rivet revives Stella Sales with branded PSP, Australia

Stella Artois recently revived their sales team with the help of Rivet down under. Being the #1 international draught beer might sound like a nice chunk of market share, but In Australia this means that you have a long way to go before you catch up with the local giants, like Crown Lager or Victoria Bitter.
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So, what exactly was your brief, Rivet?
- "Our job was to produce a sales presenter that would get the team excited about Stella Artois, and make it easier to sell the beer to pub and bar managers.
Foster’s was expecting a brochure, or a folder with loose-leaf pages. We gave them 50 customised Sony PlayStation PSPs instead.
PSP's instead of paper brochures, that's different. What did they do?
- "The PSPs were delivered in hand-stitched black velvet drawstring bags. The machines were rebranded with a Stella Artois logo on the reverse of the case, and we also modified the operating systems and icon sets to reflect the brand.
Then we installed the Stella Artois films and artwork, plus short presentations on the history of the brand. And because PSPs are wi-fi capable, Foster’s can load up new material quicker than new pages can be printed for a loose-leaf folder.

Did it work?
- "Yes. Every sales representative who was given a PSP met all their sales targets for the relevant quarter, and anecdotal feedback also confirmed that without exception, the PSP was regarded as the best sales presenter ever received. As a result, Foster's is now reviewing further rollout of the tool."

Title: Stella Artois PSP
Client: Foster’s Group
Client Contact Name: Sarah Campbell
Agency: Rivet
Agency Address: Level 2, 33 Playfair Street, The Rocks, NSW 2000, Australia
Creatives: Chris Hunter, Mark Cole
Production: Han Lee, Sarah Hadfield, Karim Hadid