"I like the fact that he's somewhat so precious, so snobby. Like an old Beverly Hills thing." said Martin Beauvais, executive creative director at Zig, on the man in the toupee

The print campaign for New York Fries, which is appearing in Chatelaine, Hello, People, Flare and Style at Home. The tagline: "Real Fries in a Fake World." I've never heard of fake fries, but I guess they have everything over there in North America, even fake fries.

link to larger Busty file

Link to larger Toupee file

Link to larger Cougar file

Zig

Comments (4)

  • kamari's picture
    kamari

    Did they make the cougars face younger, or her hands older? Hmmm.

    Aug 08, 2008
  • Robbotman's picture
    Robbotman

    Either way that is one freaky scary image.

    Sep 26, 2008
  • Allan1's picture
    Allan1

    I'm guessing that "Fake Fries" would be those that are made from reconstituted potatoes (i.e. mashed up/ground up, freeze-dried, pulverized, and then reconstituted in a frm form....

    Sep 29, 2008
  • alex's picture
    alex

    I think so too.

    That guy in the middle ad looks like Billy Childish, doesn't he?

    Sep 29, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.