Even though I did say on Monday that "Skittles learns the hard way that social media can not be tamed", I do not subscribe to Mashable's theory which reckoned that "Skittles Swaps Homepage from Twitter Search to Facebook Page" because of the bad Skittles jokes that were filling the search stream.
No, I think Skittles are doing the full Modernista! instead of the full Monty and we can expect to see Twitter's logo float on top of any other user generated website tomorrow. Currently taking bets on Wikipedia 20:1, Youtube search 10:1.
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