flirt, squirt and sex sells?

... OR does it?

Is this a case of dupliclaims - or are these just wet dreams of creatives?

The first example above, is from flirt vodka. we suspect this ad actually ran, though rumor has it, only in sailor bar mens room poster space above the urinals. It depicts a helpful girl on a moonlight date. we guess. *shrug*

We had a whopping good laugh at it until Fozzie from adlist rebutted with these two ads he received from a few friends:

The puma ads above and below though, we wonder if they ever could run anywhere but possibly Loaded or Maxim.. :)

Puma girls spittle, not swallow.

Or as Brent on adlist put it:

"These are so incredibly tasteless they must be real. No sane person would do this to put in a book."

Next trend - porn film product placements? Does anyone know what agency/creative team did the second set of puma ads?

feel free to comment.

Note!
PUMA AG Statement regarding unauthorized "bad taste advertisement":
It has been brought to our attention that several unauthorized, sexually suggestive advertisements portraying the PUMA brand have been released over the Internet. We are appalled that images like these would be created and distributed under the PUMA name. As a brand, we seek to take a unique perspective toward our advertising in an effort to challenge the boundaries of our industry; however we would never consider using these tactics.

We are in the process of researching the circumstances and reserve any legal steps available.

Our reply to their cease and desist order is here.
We haven't removed the ads which are not PUMA's creation, just blurred their trademarks, we also have not posted their actual Cease and Desist order.

Comments (35)

  • tlevitz's picture
    tlevitz

    It's the unfortunate byproduct of hanging out with too many men... I used to think I was a traitor to my gender then I squirmed uncomfortably when my partner demanded loudly that we include a Queen of the Jungle-looking babe on some table tents and POP.

    I fervently pray he never sees this Puma stuff.

    Feb 27, 2003
  • Dabitch's picture
    Dabitch

    too late - i sent him the link. *hehehe*

    Feb 28, 2003
  • anonymous's picture
    anonymous

    hustler got sued by campari for one of these fake ads and larry flynt took it to the supreme court & won.

    Apr 16, 2003
  • Dabitch's picture
    Dabitch

    brent phoned GYRO. these ads are not made by them.

    They sounded as they might have an idea who did though. or perhaps they're just guessing like the rest. ;-)

    Mar 08, 2003
  • anonymous's picture
    anonymous

    i hang my head in shame for knowing this, but the porn magazine Hustler used to run ad parodies very similar to both of these using real brands, not knock offs. i never understood why companies they parodied didn't get in a serious huff and stop the practice.

    so... has anyone actually seen these ads in print? that they're supposedly displayed in Brazilian Maxim issues sounds suspiciously difficult to confirm. and the semen on the woman's leg seems extra fishy. "hoax?" is what i'm asking here.

    Mar 11, 2003
  • anonymous's picture
    anonymous

    if they would target girls, they would show a man giving head to a woman-for sure!
    why should a girl be inspired to buy puma by such a pic?? she won't get an orgasm by performing a blowjob. or do some stupid menstill believe this porn myth that girls are getting sexual fulfillment by cock sucking???
    this all is really boring! always the same dumb male fantasies. men should be creative in finding out what makes girls really happy. if this fake ad would be showing a cunnilingus scene it would be really avant-garde and would deserve this hype.

    Apr 20, 2003
  • anonymous's picture
    anonymous

    PUMA AG Statement regarding unauthorized "bad taste advertisement":

    It has been brought to our attention that several unauthorized, sexually suggestive advertisements portraying the PUMA brand have been released over the Internet. We are appalled that images like these would be created and distributed under the PUMA name. As a brand, we seek to take a unique perspective toward our advertising in an effort to challenge the boundaries of our industry; however we would never consider using these tactics. We are in the process of researching the circumstances and reserve any legal steps available.

    Mar 11, 2003
  • anonymous's picture
    anonymous

    I dont care, I'm going to buy some Pumas right now.

    Mar 11, 2003
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Too bad they where fakes, I almost considered buying something by Puma, but I guess it was too good to be true.

    Mar 11, 2003
  • anonymous's picture
    anonymous

    where did this statement appear?
    other than here.

    Mar 11, 2003
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Do we believe them? I mean, what a great ploy if they actually did it and claimed they didn't...

    Mar 12, 2003
  • Dabitch's picture
    Dabitch

    .... yeah dang shame really... :)

    But PUMA did sell one pair of shoes thanx to these ads! I've been looking at these images long enough to get tempted to buy those black classic white striped sneakers. :))

    shame i couldn't find the purse, that red one is dead cute and i want it.

    Mar 12, 2003
  • anonymous's picture
    anonymous

    to add to the effect -- my bulgarian friend tells me the line at the top of the first ad says "he said he was counting the stars." (the bottom line is apparently Flirt Vodka's standard advertising tagline, "keep your memories"). what's more, she assures me that it's completely plausible that this is a real ad of theirs; apparently ad stunts of this nature are not at all uncommon in bulgaria these days.

    Mar 12, 2003
  • tlevitz's picture
    tlevitz

    uh-huuuuh.

    Some real creative bad boys over there. World domination can' t be too far off!

    Mar 13, 2003
  • anonymous's picture
    anonymous

    why are so many logos on the Puma ads blurred out? that's what made it look fake to me.

    Mar 14, 2003
  • Dabitch's picture
    Dabitch

    (i always wonder if such questions are serious....)

    the images have been blurred after the Puma statement so that we dont mess with Puma - They've made it clear the ads are not created by them and fake, and hence we pixellated out their Logo's and trademarks as that is their stuff - but the ad isn't.

    see?

    I don't want to delete the badlander

    Mar 14, 2003
  • Neo's picture
    Neo

    that's it. i'm moving to bulgaria.

    Mar 14, 2003
  • anonymous's picture
    anonymous

    Yes, this ad did run in Bulgaria last year throughout summer on citylights and as magazine adverting. I live hear and saw them. They have about 3 other similar executions as part of the same campaign.

    Apr 22, 2003
  • anonymous's picture
    anonymous

    i agree..sex is good and it does sell..i love it!!!

    Mar 18, 2003
  • Dabitch's picture
    Dabitch

    I agree. Too many men in advertising I guess.

    I'd like to see some really avant garde ads, which I believe only talented female creative can think up - sorry boys, but we've already seen what your one-track minds can produce. *yawn* I say.

    Apr 22, 2003
  • anonymous's picture
    anonymous

    Actually, the top ad for flirt vodka is from the country of Bulgaria. This ad was actually all over at the time, and in poster stands on the main street in the capital of Sofia. This is EXTREMELY common here, and other companies do it too. (there is a great one that is a kitchen with finger lines left in some whipped cream....:)
    By the way, the caption says "he said, he was just counting the stars" As an american living here, its WAY different from what i was used to in the states, but is cool from a free speech and advertising standpoint.

    Jul 08, 2003
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    The Vodka Flirt ad above really did run - on walls, billboards, magazines, etc.
    There are a lot of similar ads to this one (for Vodka Flirt).
    The saying on this one is: He said he is counting the stars.
    I don't know where did you get this ad from but this is a Bulgarian ad

    Oct 20, 2005
  • sport's picture
    sport

    I'm still hoping they follow through and actually sue you though - if only because I really want to see you slide up to court in a miniskirt, fishnet kneehighs and puma shoes.

    *pines*

    Mar 29, 2003
  • anonymous's picture
    anonymous

    yo...these ads from Puma...
    GOT STOPPING POWER...i mean it...really...

    Jun 13, 2003
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Oct 30, 2003
  • tlevitz's picture
    tlevitz

    Speaking of porn, good old-fashioned "beer porn" comes to spirits! No, no sane person would put this in their book (at least since the big crackdown on ghost ads and the recent return to somewhat good taste - remember the one featuring that guy from Sugar Ray with the girl straddling him in the bathroom?)...

    Perhaps this is the handiwork / attention-seeking stunt of a recent portfolio school grad... especially if they've been told to cut down on the condom ads.

    a "balls out" stunt, heehee.

    Feb 26, 2003
  • Dabitch's picture
    Dabitch

    This was also said by ms Hall on adlist - Obviously they're targeting women with these ads - girls sneakers and handbags in front - and what the heck were they thinking.. That WOMEN would like these ads? Cheeky.

    Feb 26, 2003
  • claymore's picture
    claymore

    If this is exemplary of the latest generation of talent emerging from portfolio school, my career is secure.

    Feb 26, 2003
  • tlevitz's picture
    tlevitz

    I suspect they're targeting the boyfriend Victoria's Secret style ... Girls like handbags and shoes... handbags and shoes = happy girlfriend... happy girlfriend = very happy boyfriend.

    "hey fellas, give your girlfriend the gift that keeps on giving - right back to you!"

    Feb 27, 2003
  • Dabitch's picture
    Dabitch

    someone please hire this man! you got it all sussed tlevitz! :))

    Feb 27, 2003

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.