Classical music is making a comeback.
B-Classic is a classical music festival. To connect with a younger audience, DDB Brussels created the first music video for a classic composer. Dvořák.
MTV even showed the video. The video was shot in South Korea and the pop dancers and conventions seem like a nod (or a middle finger?) to pop sensation Psy.

You can check out more at Classical Comeback.

As for whether this is the world's first music video for a classical composer, I suspect Michelle L'amour's Twerking and Piano playing to Beethoven's 5th might technically nudge it out of first place.

Updated note may 20: This video has been replaced for one with a different soundbed that what was originally uploaded here.

Dvořák - Symphony No. 9 Allegro con fuoco (Official Music Video) Advertiser B-Classic Contact person Kris Jannis - Bob Permentier Campaign The Classical Comeback Video Agency DDB Brussels Creative director Peter Ampe Creative team Tim Arts, Stefan Van Den Boogaard Design Christophe Liekens Account team Francis Lippens - Kaat De Brandt Strategic teamDominique Poncin - Maarten Van Daele – Michae D’hooge Digital strategy Geert Desager Digital project manager Stefanie Warreyn TV producer Brigitte Verduyckt Production Agency Caviar Producer Geert De Wachter Director Raf Reyntjens Music/Sound Sonicville Media online, TV Dancers: Ari, Miu, Rumi, Jin, Yess from Waveya

Comments (3)

  • Dabitch's picture

    Can't wait for Jezebel to get a hold of this! Heh.

    It's a snarktastic visual slap at the MTV generation who'll only watch if pretty girls are dancing.

    Apr 18, 2014
  • fairuse's picture

    Hence my rhetorical question, "What if Ron Harris cast & directed this?".

    IamaMoronOnEvenNumberedTuesdays :-)

    May 20, 2014

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.