States United Against Gun Violence: "#ImUnloading" (2015) 1:43 (USA)

Snoop Dogg and a host of athletes, musicians, actors, tech types and singers tell their stories about growing up around gun violence, to encourage people to talk to their financial advisors and tell them to unload any gun stocks in their 401K. It's quite the roundabout way to deal with gun violence. Kind of like if I were to start a movement boycotting Hawaii because it grows sugar, in an effort to stop type two diabetes.
Sorry to get all Occam's Razor but seems like getting criminals who use guns off the streets and into prisons might be a quicker answer. Or fixing the education system so that people who come from lower socio-economic backgrounds are given a chance to rise above their status and not have to turn to crime out of desperation. Then again that would take effort. And for people who don't really care because they aren't effected by this issue, but still want to look like they do care, a low-rent answer is the easiest way to "make a difference."

Client: States United to Prevent Gun Violence
Agency: Grey