Built with Chocolate Milk - Kelley O’Hara / Soccer (2015) (USA)

It's soccer / football season again, in June the Women's World Cup will kick off. One of the most recognizable names of the US team is Kelley O’Hara, and here she dribbles past a bunch of amateurs diverted from her daily run, just to reveal one of her workout secrets at the end.

She drinks chocolate milk as a recovery drink. Yep. Backed by more than 20 scientific studies, "lowfat chocolate milk has high-quality protein to build lean muscle and nutrients to help muscles recover after strenuous physical activity", they say. And while we all know Milk Does A Body Good, the market for recovery drinks has forgotten about the natural one. (Are there unsweetened version of this out there? We're trying to avoid sugar over here.)

“What you do on the field can only be a positive if you take care of what you need to off the field and that means recovery and refueling,” said O’Hara. “I first started drinking chocolate milk to refuel in college when one of my assistant coaches said there were studies that proved that lowfat chocolate milk was great for recovery, so after practice we would get out two big gallons and drink it together as a team.”

O’Hara joins a team of elite athletes who make chocolate milk their recovery drink of choice, including professional basketball player Kevin Love and IRONMAN® Triathlon Champions Mirinda Carfrae, Craig Alexander and Luke McKenzie.

“An unwavering passion for her sport, a winning attitude and her determination make Kelley an incredible role model,” said Miranda Abney, Marketing Director at the Milk Processor Education Program. “Much like Kelley inspires those around her, she also inspires us and we’re excited to celebrate her story. The new campaign showcases her training and recovery that is BUILT WITH CHOCOLATE MILK, also going a step further to give soccer fans an inside glimpse into who Kelley is both on and off the field.”

Ad agency: Lowe Campbell Ewald New York
PR agency: Weber Shandwick