Azcentral reports that a billboard featuring a sultry-looking Bonnie-Jill Laflin will not be seen in Helena. PETA lets you download the ad in .pdf format under that link, and explains their actions.
Those truly interested in how animals are treated at rodeos (without PETA's FUPOV) - where the animals are sports-animals, complete with stars much like basketball played by humans - should research here. PBRnow animal welfare , Prorodeo, and Rodeo about.com . Hat tip to Clayton for ranting on adlist.