King Kong VW Touareg ad filmed by same movie crew

As part of Volkswagen's partnership with NBC Universal for their release of King Kong ads ad were created with a strategy of remaining as close to the film as possible.

The KING KONG ad is here

It was Volkswagen's strategy to remain as close as possible to the film with its advertising message. Volkswagen's agency Grabarz & Partner thus developed a campaign, which Universal offered to have produced by Peter Jackson's team in the King Kong setting. "This was an unique offer that we obviously happily accepted," says Jörn Hinrichs, head of marketing at Volkswagen.

It was also an extraordinary move for NBC Universal. "We wanted to ensure that everything was presented as authentically as possible," says Stephanie Sperber, executive vice president of Universal Studios Partnerships. "And what better way to ensure this than to have the same team produce the film, produce the campaign."

Weta Digital, the Academy-Award-winning visual effects facility based in Wellington, New Zealand, delivered the same computer graphic images (CGI) used in the film to achieve a seamless integration with the Touareg appearing as if it was a sequence of the film itself. Carolynne Cunningham, Peter's Jackson's assistant director for King Kong, directed the Touareg spot on behalf of Volkswagen. Under her direction, Academy Award winner Dan Hennah delivered a custom set for the production, and the director of photography Andrew Lesnie, also an Academy Award winner, created the atmospheric light of a 1933 New York winter night together with his lighting team.

In addition to the television campaign, Weta Digital also delivered a print campaign that married the Touareg in various executions with production crew in the wilderness of the Skull Island jungle and the concrete jungle of New York in 1933.

The last phase on the King Kong partnership was Volkswagen's support of the New York Premiere on December 5 where Volkswagen provided uniquely themed Touaregs for chauffeur service as well as integrating the Volkswagen brand into various other activities. The premiere partnership continues worldwide as the premiere tour hits Berlin on December 7, London on December 8, Paris on December 10, Tokyo on December 12, and Wellington on December 14.