Silver award for Spatial Design in the One Show 2011.

Jointly commissioned by SAP and the Victoria and Albert Museum (V&A) in London, bit.code is a new work by German artist Julius Popp. bit.code is themed around the concept of clarity, which also reflects SAP’s focus on transparency of data in business - and of how people process and use digital information.

bit.code will be on display as part of the tour of Decode: Digital Design Sensations to CAFA Art Museum, Central Academy of Fine Arts, Beijing (CAFA), in partnership with SAP. SAP has provided cutting-edge technology for both the physical and online elements of bit.code through SAP BusinessObjects business intelligence (BI) solutions.

With a large screen comprised of spinning black and white tracks representing the ones and zeros of binary, digital code,bit.code engages the viewer with its movement and mechanical noise. At certain points throughout the day, bit.code aligns to provide moments of clarity, clearly displaying the most popular words extracted from the internet using SAP software.

Agency: Ogilvy Frankfurt Client: SAP Title: Bit.Code

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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