Finland

 
 

NYT BATTLE - City tasks / Three teams / Let the games begin - 2012 -(Finland)

One day. 47 tasks. Play rock paper scissors with a celebrity. Make a bus driver smile. Get a piercing. Three teams threw themselves into Helsinki and made it better place to live.

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HIV Foundation/AIDS Council Finland - Places - Woman, Man and butt - (2012)

Beware of the many people who have checked in before you. That's the thought McCann Helsinki shows with these images, where a woman's va-jay-jay, a mans trouser snake and even a mans ass are "place" where you can "check in". Lets face it, you know you're not the first.

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VEIKKAAJA SPORTS MAGAZINE: SUPPORTERS FROM FINLAND
 

SELLING FINNISH FOOTBALL FANS

1. OBJECTIVE
Veikkaaja is the biggest Sports Magazine in Finland.
Every summer as football season starts, the sales dip.
Veikkaaja needed to boost both football and sales.

2. INSIGHT
Finland is not a Great Football nation ,but a Great Nation of Sports Fans
It was time for the Football World Cup.
But again, Finland was not playing in the Final Tournament and Finnish Fans
were cheering for other nations as they would have been their own.

3. IDEA
We gave birth to an imaginary entrepreneur and his company that sold Finnish Football Fans
who had no team of their own to cheer for.
People volunteered as fans and were promised a chance to get to South
Africa to cheer for their favourites.
Later on Veikkaaja claimed its role as a proud sponsor of the company.

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Trade Union ERTO: Top Scorer
Trade Union ERTO: Until Death Do Us Apart
 

How much do you love your work?

ERTO differs from other trade unions by its individual services for people in different life situations. By these ads we targeted a) individuals having problems in combining career and family (Top Scorer) and b) individuals who don't want to tie themselves to one employer (Until Death Do Us Apart).

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Viagra: Wood
 

Viagra: Wood

We are only showing the product benefits: the renewed self-assurance and the endurance.

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The Evangelical Lutheran Church of Finland press campaign from TBWA

This campaign from the The Evangelical Lutheran Church of Finland is trying to attract a new audience to the church. As visuals they have both a black Jesus, a female Jesus, a gay couple asking "what would Jesus do?" and a hippie-styled poster with the line "Jesse really digs ya man"

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Finland Bookshops - Bee man - (1999) 0:20 (Finland)

Finland Bookshops - Bee man - (1999)  0:20 (Finland)

A hidden camera documents when the barely dressed bee-man arrives to the mall aiming for the book store - the security guard protests, not because the man is mostly naked but because he's trying to bring his dog with him.

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Koff Beer - Nail - (1999) 0:35 (Finland)

Koff Beer - Nail - (1999) 0:35 (Finland)

Dare to cause yourself damage! Do something really Finnish, like use your forehead as a hammer on a really big nail.

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Turun - Big tube - (1999) 0:30 (Finland)

Turun - Big tube - (1999) 0:30 (Finland)

Watch where you take your lunch break.

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Olvi - positive - (1990) 0:45 (Finland)

Olvi - positive  - (1990) 0:45 (Finland)

Everything is crooked until he has a drink.. and then it gets crooked in another way. Don't you just love the nod to the Levi's ad?

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