New Zealand

 
 

Telecom - Abstain for the game campaign ditched after only 24 hours

Telecom - Abstain for the game campaign ditched after only 24 hours

Saatchi & Saatchi New Zealand and CEO Kevin Roberts misjudged just how passionate All Blacks fans can be when they made this campaign encouraging fans to "abstain for the game". What fans do in the bedroom ain't nobody elses business but theirs. Mocked in cartoons on sports pages, ridiculed by people who work for telecom, this idea just didn't take off with the public. The campaign opened with this ad, and there were also plans to have sheep and models in bikinis parading through through Auckland with the message "abstain from sex". (Sheep, geddit? Ha ha)

Madeleine Roberts and Julie Vahry
Yoshi
 

New Zealand police attract new recruits with street art ad campaign

M&C Saatchi and Ikon Communications took to the streets, or rather street art, to spread the word and recruit more police officers in New Zealand. They commissioned NZ artist Otis Frizzell to create the street art installations, and each police portrait tells of a real experience the police officers have had - all in a days work.

Madeleine Roberts and Julie Vahry (first image) for example, found a burglar and as Julia was chasing him through the street, only able to see him when the flashes of lightning shone, Madie came from around the corner and greeted him with open arms. The perfect pincher moment. Gotcha!

Commercials: 
 

Hell Pizza: "Come in, Osama, we’ve been expecting you"

This ad ran in the New Zealand Herald today, quite fittingly underneath a news report with the headline: "Bin Laden's death sparks market rally". That was some quick work Barnes Catmur & Friends, well done.

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Snickers - Movember

It's Movember guys. Grow a Mo that you can get crumbs of chocolate candy stuck in. Don't forget to grow a flavor-savor. Snickers is sponsoring the Movember charity that raises funds and awareness for mens health. And gives everyone male a really good excuse to experiment with facial hair. Win win!

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Telecom NZ - Giant city pac-man / Text Anyone 2500 - (2010) :45 (NZ)

Telecom NZ - Giant city pac-man / Text Anyone 2500 - (2010) :45 (NZ)

What would you do if SMS/text messages were only half a cent? Play giant pacman, of course. New Zealand telecom figures that when you can send 2500 texts per month to any NZ network for $12 with "Text Anyone 2500", you can get pretty creative.

 

Okuma - Born To Fish / Babies

So a bearded baby, a pipe-smoking baby and a tattooed baby walk into a bar.... I got nothing.

This campaign seems to be a great fit for what Fred said in Cannes last year about babies in ads, like the tattooed baby and pierced baby in pony family. "Before you only had the "idea" of a babies, you didn't understand." The babies are just prop, a visual translation of the line, and a rather creepy looking one at that.

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TV2 - Blood Water Cooler / Vampire Diaries ambient

Colenso BBDO, Auckland filled water coolers with "blood", placed them in gyms, offices and other public places and promptly grossed everyone out. Oh yeah, it's supposed to promote The Vampire diaries, but could work just as well for True Blood, Dexter or Kotex. Ha ha. ;)

Spring Water NZ helped make this possible, and ever keen on doing crazy-stuff client TV2 of course.

Commercials: 
 

Hell Pizza "Mafia - Sauce" - (2010) :30 (New Zealand)

Hell Pizza "Mafia - Sauce" - (2010) :30 (New Zealand)

Thicker than blood but still not good enough.

 

Amnesty Internations - Rebels / Are you turning your back? - print

Amnesty International shows us a world where massive crowds of people are turning their back to and actively ignoring human rights issues. That's what you are doing when you wave away the street collectors and throw away the membership calls you get in the mail. You ignore the beatings, the public executions, and the pain.

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Kit Kat really want you to have a break - makes posters that turn into chairs.

Kit Kat want you to take a load off, have a kit kat... And to help you do so they're currently running a poster campaign where the lazer-cut wood posters could be turned into chairs. Strategically placed around large summer events, the chairs soon became the talking point of the visitors.

I bet they till furnish a few students homes. Well done.

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