SapientNitro launched the "Honest-to-Goodness" TV campaign for Healthy Choice this week, and in the two spots we find a world without verbal filters. Like the food, it's both crisp, and honest. Props for the way these actors delivers the punchline-ending "that's why I stopped sucking up to you for that raise" - "I do miss that" See also The trust fun baby only here because of his dad stealing food in the lawyers office.
Client: CongAra
Agency: SapientNitro
Kathy Delaney : Chief Creative Officer
Chris McMurtrey : Creative Director
scott higgins : Creative Director
Anna Echiverri : Copywriter / Art Director
Annie Chiu : Copywriter / Art Director
Margaux Ravis : Producer
Somebody really liked "Truth in Advertising."
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PermalinkYes, Truth in advertising did come to mind.
Truth in Advertising
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