BBDO Duesseldorf were presented with the challenge to create awareness for Silk-epil epilators from Braun. Their solution was the tie helium filled balloons to a model's skirt so there would be nothing to look at but her legs (and knickers). Of course, the model drew attention wherever she went and generated an in-store traffic increase around 25%.

AD: Joni Caparas, Patrick Hahne
CW: Elias Kouloures
Agency: BBDO Duesseldorf

Comments (9)

  • Dabitch's picture
    Dabitch

    That was so the wrong song to choose for the video presentation. Off by a million miles.

    Cute stunt though, I was expecting the poor model to stumble at the end of the escalators. She probably did.

    Jun 12, 2007
  • windowphobe's picture
    windowphobe

    And now they've pulled the video. Were they perhaps embarrassed?

    Jun 16, 2007
  • Reznut's picture
    Reznut

    eliaen, please give the commercial-archive a copy of the film, there are plenty of adgrunts here who prefer Quicktime and come here specifically for it, and a dead youtube link spoils the site.

    Jun 18, 2007
  • eliaen's picture
    eliaen

    Dear readers and adgremlins,

    sorry, no can do. The legal department slapped my fingers, because we didn't have the rights for the music. That's why I had to remove it from YouTube and every other blog. We're just allowed to show it on:

    http://www.bbdo.de/de/home/news/2007/bbdo_duesseldorf_zeigt.htm

    If we spread it, it will cost us gazillions of dollars, because we need to buy the international rights. I know it sounds strange, because the link I gave you is also "international". But that's what the suitmen and film department have told me. And I sure as hell won't fuck with them...

    Greetz
    eliaen

    Jun 18, 2007
  • Reznut's picture
    Reznut

    What on earth were you thinking editing together a video without securing the music rights?

    Oh, international rights. Yes, then your posting it to the BBDO website is violating the music rights one must assume.

    Jun 18, 2007
  • eliaen's picture
    eliaen

    Ever heard of the word "missunderstanding"?

    I asked before and got a "It's ok.". Later I was told "It's ok, but only on our website.". So that's where it's at right now and clearified. No vid nowhere else. So everything cool. Check it out there, if you want. It's almost like YouTube. Just without sharing functions, etc.

    Yeah, I know. Communication is everything...

    ;-)))

    Jun 19, 2007
  • Dabitch's picture
    Dabitch

    Around here being "like youtube" is not considered a good thing. Quicktime is preferred.

    Jun 20, 2007
  • Andreas-Udd's picture
    Andreas-Udd

    True. I come here for my Quciktime fix and have been doing it for years... Six years! Time flies when you are having fun.

    Jun 22, 2007

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about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.