MIA Thermal imaging HOT lingerie
MIA Thermal imaging HOT lingerie
MIA Thermal imaging HOT lingerie

Hypothetical conversation between the creatives one morning.

Creative 1: What's this MIA stuff? This brief sucks. Why can't we get a beer account?
Creative 2: Yeah but check out the photos, this lingerie is pretty hot. It's even Called Mia HOT.
Creative 1: Oh yeah, hoo momma, that's hot.
Creative 1: Yeah, and this, oh this is hot.
Creative 2: I'd like to show her a trick or two.
Creative 1: Hot.
Creative 2: Piping hot.
Creative 1: Red hot.
Creative 2: Lava hot.
Creative 1: Thermal imaging hot.
Creative 2: Brilliant!
Accountman: Have you guys come up with anything yet? We don't pay you to look at half naked women all day!
Creatives: Oh yeah, we've nailed it. If you need us, we'll be at the pub.

Client: Joyce Brandwood
Agency: Ad Impact, Perth
Drew Ridley (Creative Director/ writer)
Neil Martin (Art Director)


Comments (3)

  • Neo's picture

    Hard work but someones got to do it!

    Sep 08, 2009
  • Bryan Sharp's picture
    Bryan Sharp

    Finally something to make sex with that special vampire girl in your life a little less frigid.

    Man: "Baby, go put on your thermal lingerie."
    Woman: "But it burns."
    Man: "You can bite me after."
    Woman: "..fine."

    Sep 09, 2009
  • Dabitch's picture

    No idea why you went to the vampire girl mate, but whatever floats your boat. Watching too much True Blood?

    Sep 11, 2012

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.