MIA Thermal imaging HOT lingerie
MIA Thermal imaging HOT lingerie
MIA Thermal imaging HOT lingerie

Hypothetical conversation between the creatives one morning.

Creative 1: What's this MIA stuff? This brief sucks. Why can't we get a beer account?
Creative 2: Yeah but check out the photos, this lingerie is pretty hot. It's even Called Mia HOT.
Creative 1: Oh yeah, hoo momma, that's hot.
Creative 1: Yeah, and this, oh this is hot.
Creative 2: I'd like to show her a trick or two.
Creative 1: Hot.
Creative 2: Piping hot.
Creative 1: Red hot.
Creative 2: Lava hot.
Creative 1: Thermal imaging hot.
Creative 2: Brilliant!
Accountman: Have you guys come up with anything yet? We don't pay you to look at half naked women all day!
Creatives: Oh yeah, we've nailed it. If you need us, we'll be at the pub.

Client: Joyce Brandwood Agency: Ad Impact, Perth Creatives: Drew Ridley (Creative Director/ writer) Neil Martin (Art Director)

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • Neo's picture

    Hard work but someones got to do it!

    Sep 08, 2009
  • Bryan Sharp's picture
    Bryan Sharp

    Finally something to make sex with that special vampire girl in your life a little less frigid.

    Man: "Baby, go put on your thermal lingerie."
    Woman: "But it burns."
    Man: "You can bite me after."
    Woman: "..fine."

    Sep 09, 2009
  • Dabitch's picture

    No idea why you went to the vampire girl mate, but whatever floats your boat. Watching too much True Blood?

    Sep 11, 2012

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