An enormous 252-foot billboard from Modernista! Boston, USA overlooking the Massachusetts Turnpike outside Fenway Park, shows a fake neon advertisement for American gun shows where people can buy weapons, no questions asked. Except, of course, in Massachusetts which already has some of the strictest arms sales regulations in the country - but don't tell that to Modernista!. Read more at Boston.com.
Lance Jensen, Gary Koepke : Executive Creative Director
Lahn Nguyen : Art Director
Madhu Kalyanaraman : Copywriter
Senior Designer: Michael Langone