Dan Bergeron (aka fauxreel) has been very busy this past month plastering Canada with 324 seven-foot-tall Vespa Squareheads wheatpastes to promote the new Vespa S in Montreal, Ottawa, Toronto, Calgary and Vancouver.
Vespa's aren’t just scooters, they’re a fashion statement, an extension of the rider. This is particularly true of the Vespa S re-issue. It's square headlight and mirrors may seem like subtle differences to some but to those who know, it makes the S, and the people who ride them, a breed unto their own. It’s cool, it’s retro, and so are the people that ride them.
- Glen Hunt, Creative Director, Dentsu Canada.
Title: Vespa S Squareheads
Client: Canadian Scooter Corporation
Client Supervisor: Jennifer Errico, Vespa Canada
Creative Agency: Dentsu Canada, Toronto
Creative Directors: Glen Hunt, Deborah Prenger
Art Director: David Glen, Deborah Prenger
Writer: Glen Hunt, Joe O’Neill
Artist and Photographer: Dan Bergeron/Fauxreel
Printer: Fauxreel Studios