Optimum - 'Roaming' - (2012) :30 (USA)

To promote Optimum WiFi's over 35,000 Hot Spots in the Tri-State area, The Brooklyn Brothers and Blacklist's WIZZ have created a series of comedic spots starring HotSpot the dog, Optimum's new mascot, and his technically challenged owner, Ben.

To create the campaign, Blacklist's WIZZ traveled across the pond from their Paris studio to photograph locations in New York, New Jersey and Connecticut. These high-resolution photographs were then printed out and spray-mounted onto cardboard miniatures to create a set. The backgrounds were all shot with a real camera and then combined with WIZZ's stop-motion-look and animated 3D characters to create the final look.

"The mix of models and computer graphic characters gives a special charm to our films," explains WIZZ director Geoffroy de Crecy. "These spots are a mix of real and virtual which creates a look of natural imagery, not synthetic as CGI can sometimes be. We also loved that these spots are comedic — all the design and visual style are not the important thing; what is important is that the viewer is captivated and entertained by the story."

"WIZZ is all about collaboration and creating original pieces of work, so this was the perfect project for us to work on,” adds Wizz Producer Amanda Stubbs. “Being able to combine our studio resources with in-house post production facilities let us create something really special."

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glossy

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Glossy is publicity and marketing specializing in advertising and creativity. I love roasted marshmallows and the CN Tower and I make amazing pierogi and cannonball at pool parties.

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