Müller FRijj’s latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic
Public, the platform for long-term investing, has announced a new brand campaign with the tagline: “Investing for those who take
This campaign will put you to sleep (and it’s supposed to). “InsomniAds,” the latest creative extension of Sinai Health
Croatian agency Drap made this little event for Nescafé, locking thousands of red Nescafé mugs to bridges, benches and fences in parks. Anyone with a Nescafé app could exchange the mug for two cups of coffee at a nearby station, and the could even keep the sought after red mug. I like how this is clearly done responsibly, as it's time-limited, I'm assuming that they cleaned up after each event and made sure to take down any unused red mugs still locked to a fence. There are three questions you need to ask before making a brief, I've explained this before, are we expanding market - or expanding market (brand) share? Do we want a trial or increased consumption? Do we have a USP or are we branding? Clearly the answer here is that they're branding, the big takeaway is red cups which = Nescafé, as everything else they're talking about applies to all any any coffees. Or teas. Or beer for that matter. Ad agency: Drap
