Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
Croatian agency Drap made this little event for Nescafé, locking thousands of red Nescafé mugs to bridges, benches and fences in parks. Anyone with a Nescafé app could exchange the mug for two cups of coffee at a nearby station, and the could even keep the sought after red mug. I like how this is clearly done responsibly, as it's time-limited, I'm assuming that they cleaned up after each event and made sure to take down any unused red mugs still locked to a fence. There are three questions you need to ask before making a brief, I've explained this before, are we expanding market - or expanding market (brand) share? Do we want a trial or increased consumption? Do we have a USP or are we branding? Clearly the answer here is that they're branding, the big takeaway is red cups which = Nescafé, as everything else they're talking about applies to all any any coffees. Or teas. Or beer for that matter. Ad agency: Drap