Q: how do you sell a Swedish vodka, as a mixer-vodka to the high stylin' night club crowd?
A: Add Swedish House Mafia, a desert, three robotic dogs, and a steampunk-looking crowd to watch them race. Stir and shake your ass.
Is it an ad? Is it a music video? Yes.
Agency: TBWA/Chiat/Day
CCO: Mark Figliulo
Client:
Absolut
Global Creative Director: Sue Anderson
Creative Director : Hoj Jomehri
Art Director: Hoj Jomehri
Art Director: Jin Park
Writer: Sue Anderson
Head Of Production: Robert Valdes
Senior Producer: Jennifer McKenzie
Producer: Nalina Baratz
Prod. Co.: RSA
Director: Carl Erik Rinsch
Exec. Producer: Marjie Abrahams
Line Producer: Betsy Blakemore
DOP: Claudio Miranda
Production Design: Paul Martin
1st Assistant Director: Michael Salven
Editorial: Lost Planet
Editor: Bruce Herrman
Exec. Producer: Krystn Wagenberg
Assistant Editor: Eli Beck-Gifford
Assistant Editor: Jacks Genaga
Assistant Editor: Al Lacorazza
Producer: Marcia Wigley
EFX: Home Studio
Telecine: CO3
Audio Mix: Heard City
Audio Mix: Philip Loeb
Sound Design: Richard Devine