Absolut Vodka - Absolut Perfection - print 1980 USA

The iconic ads for Absolute were created in 1980, with this ad being first out May 1980. "Absolut" is how we spell 'absolute' in Swedish, and this is, without any doubt, vodka indeed. The bottle design was inspired by old Swedish pharmacy bottles.

"Absolut perfection"

Ad agency: TBWA, New York

Adland® is supported by your donations alone. You can help us out by buying us a Ko-Fi coffee.
Anonymous Adgrunt's picture
Files must be less than 1 MB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.
Absolutely's picture

This campaign really was iconic.