Acura's crash test dummies are like-like because they put people first. Until the end when its revealed they are actually crash test dummies and not lifelike human dolls. What a load off of my mind.
So Acura wants to own what Volvo used to own and that's safety. At least it's a reason to think differently about the brand. Acura is the first and only automotive brand to earn 5-star Overall Vehicle Score across its model line. Actually it gives a reason to think about the brand at all as I can't really remember the last time I saw an Acura spot that even halfway mattered. For some reason though the dude about to test the dummies reminds me of Dr Krieger from Archer.
Client: Acura
Agency: Mullen Lowe
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