Ad Council / IAVA - Signs - (2009) :30 (USA)

New York and London-based design, animation and VFX studio Smoke & Mirrors New York (SMNY) collaborates with BBDO, NY for the Ad Council and the Iraq and Afghanistan Veterans of America (IAVA) on a moving new PSA designed to open up dialogue between Veterans returning from war and their families.

In Signs via BBDO and @radical.media, we open on the POV of an Iraqi war veteran driving home to reunite with his family. As he passes under several freeway underpasses we see banners from his mother welcoming him home. Like many families with children returning from war zones, she hopes her son is okay and has many questions. The banners are an attempt by a concerned mother to foster discussions between her and her son, and make his transition into civilian life as easy as possible.

Client: IAVA/Advertising Council Inc
Spots Title: Signs
Air Date: May 2009

Agency: BBDO NY
CCO(s): David Lubars, Bill Bruce
EVP, Executive Creative Director: Don Schneider
VP, Creative Director: Tony Bennett
Associate Creative Director: Alex Loomis
SVP Executive Producer: Helene Balzarini
Prod Company: @radical.media
Director: Josh & Xander
EP(s): Jim Bouvet
Editorial: Spotwelders Editorial
Editor: Jon Stefansson
Producer: Melissa Nusbaum
Executive Producer: Tommy Murov
Telecine: Co3
Post/Effects: Smoke & Mirrors, NY
Creative Director: Sean Broughton
Lead VFX/Inferno Artist: Kirk Balden
Assistant VFX/Inferno Artist: Stephanie Isaacson
3D Artist: Greg Calas
Shoot Supervisor: Nic Seresin
EP: Celest Gilbert
Producer: Lauren Shawe
Title Graphics: Semerad
Title Graphics Creative Director: Johnny Semerad
Title Graphics Producer: Tyler Jarrett
Music: Frisbie
Composer: PT Walkley
Sound Design: Sound Lounge
Sound Designer: Tom Jucarone
Shoot Location: NY/NJ interstates