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PSA & Public Interest

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Change The Ref have created a mobile "NRA Children’s Museum" - a convoy of schools buses

Change The Ref, a gun control and anti-gun violence advocacy organization are rolling out the NRA Children’s Museum, a mile-long convoy of schools bus
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Pressbyrån runs print ad with all teh letrets srcabmled up to amke a point about reading skills.

Pressbyrån in Sweden, a place to pick up magazines, newspapers and snacks ran this ad in a few Swedish tabloids 
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Amnesty - The land of the unfree / “You’re Not Free” Challenging US Supreme Court Abortion Decision (2022) 1:30 (Norway)

Amnesty International is launching a global campaign
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National Audubon Society with Pattie Gonia "Birds Tell Us: The Song of the Meadowlark" (2022) 2:00 (USA)

For Pride Month, Audubon partnered with drag queen and intersectional environmentalist Pattie Gonia, to bring you Birds Tell Us: The Song of the Meado

timeTo highlights the fear of sexual harassment at this year’s Cannes festival in new ad campaign

timeTo highlights the fear of sexual harassment at this year’s Cannes festival in hard hitting ad campaign… ……And calls for senior a

Arrels Fundació #VISIBLE Case Study / Making the invisible homeless visible - (2022) 2:00 (Spain)

Remember when Sherpa, Barcelona, made the invisible homeless people very visible? 

Sherpa, Barcelona : "Homeless people are invisible until you stop looking the other way" Solution: Make them look.

#Visible is the Arrels Fundació campaign, consisting of 13 pieces of urban art, where the homeless people have been given visibility and citizens have

Innocence en danger - the airdrop gate / Dick Pics

Innocence en danger - the airdrop gate

KNOW & TELL Granite State Children's Alliance “It’s Always There.” (2022) :30 (USA)

This month is National Child Abuse Prevention Month, an annual observance dedicated to raising awareness and preventing child abuse.

Extinction Rebellion - Mother Natures Power - Poster & Film (2022)

A child frustrated by the empty promises and lack of actions to stop climate change decides to ask for help to Mother Nature.

Zijkant – Equal Pay Day: The Umbilical Cord & sports (2022) :60 (Belgium)

The soundtrack to this, at the start of the ad, is quite brilliant.

Fridays For Future (Greta Thunberg) unveils “We Don’t Care” for Global Climate Strike

To announce the next Global Climate Strike on March 25, Fridays for Future U.S.
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GAY!

Southern Progress wants your help to plaster Florida with "Gay" billboards.

The Florida “Parental Rights in Education” bill has been boiled down to a simple slogan "Don't say gay", so Southern Progress wants you

RED Center - In the Name of Honor- (2022) 3:00 (Denmark)

This is really well cast, as the actress's beautiful face can carry so many emotions in the literal blink of her eyes. She loves her father.

Philadelphia non-profit North Broad Renaissance and independent creative agency Red Tettemer O’Connell + Partners launch new OOH

It’s always the right time to show off people and businesses working hard to strive through everything and anything.

Forever Beta celebrates Big Issue vendors with innovative digital out of home campaign

Forever Beta launched a campaign this week, in partnership with Ocean Outdoor, to support Big Issue vendors after the difficulties they have faced ove

Ukrainian emergency services - #StopRussia (2022) :22 (Ukraine)

Dear Ukrainians. This fortress has stood her for a thousand years.

AdCouncil / AdoptUSKids - Duffle Bag (2021) 1:30 (USA)

It's difficult to adopt a teen.

SPEAK OUT to end one of the world’s most violent traditions - print, Finland 2022

Over 3 million girls are in danger of being subjected to female genital mutilation (FGM).

Black & Abroad launches data-driven follow-up to its celebrated “Go Back To Africa” campaign.

Two years after its provocative and acclaimed pan-Africa tourism campaign “Go Back To Africa,” travel brand Black & Abroad has launched a powerful

White Ribbon - Music to help men express emotions (2021)

White Ribbon releases Uncomposed, a piece of music designed to help men express emotion and challenge stereotypes of modern masculinities Majorit
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GAY TIMES and Grey London launched Amplifund campaign - "Incomplete Without the T" (2021) (UK)

GAY TIMES and Grey London have launched Amplifund campaign - Incomplete Without the T.

Hope Rises: Rebuilding Greenville, CA

The Nature Conservancy’s Beautiful Brand Anthem Asks: 
If We Don't Protect Nature, How Can Nature Protect Us?

"Nature Is Our Solution" is a brand anthem directed by acclaimed documentary filmmaker and long-time TNC supporter Peyton Wilson.

30 Millions d'Amis - The cry for help / Don't abandon them (2021) France

​​In a difficult but important watch, this film puts the plight of animals in distress to the fore through a series of desperate pleas.

Camp Lucky Provides Post Support To PSA To Warn Teens About “Lean” Via Agency TracyLocke

The Consumer Healthcare Products Association (CHPA) in collaboration with the Partnership to End Addiction asked creative agency, TracyLocke to create

Les Petits Frères des Pauvres - The isolation of our seniors may one day be yours - (2021) France

This is a superbly told story - one day the old age isolation may be yours.

The "Don't get vaccinated" truck was a PSA from Boone Oakley

A "Don't get vaccinated" truck has been driving around Charlotte, North Carolina, causing a bit of a stir on social media.

Fridays For Future (Greta Thunberg) The Denial (2021) :45 (USA)

The film illustrates our denial about the climate crisis with a metaphor: running into a wall.

Krisinformation.se - Thank you for doing your part (2021) Sweden

Tack till dig som har visat omtanke om andra. Fortsätt kämpa hela vägen fram.

Reinserta - Sentencia Libertad - (2021)

The Mexican Cartels are recruiting children and forcing them, under threat of death, to commit crimes. Today, these children are in jail, paying se

Red Mundial de Oración del Papa / TPV 9 2021 An environmentally sustainable lifestyle

The pope: "we will all make courageous choices for a sober and eco-sustainable lifestyle, rejoicing for the young people who are resolutely commi

Bupa Latin America and Geometry Colombia give us a great reason to get vaccinated: Out of Tune Anthems.

Today Bupa Latin America and Geometry Colombia invite all Latin Americans to get vaccinated.

Hayden5 Produces CROWN Day PSA Celebrating Black Hair

Production company Hayden5 recently teamed up with Phenomenal, a female-driven media brand and creative agency dedicated to underrepresented communiti

Kaboom Director Jordan Brady Brings “Bad Combos” To Life for Texas Department of Transportation

Produced by kaboom and directed by Jordan Brady for agency Sherry Matthews, the spot uses humor to carry an important message for the Texas Department

Change the Ref Inc. - "The Lost Class" / David Keene & John Lott (2021)

The former NRA President David Keene and prominent economist and gun advocate John Lott were invited to speak at the graduation of "James Madison

White Ribbons - Day After Day (2021) 4:25 (Canada)

White Ribbon Canada’s “Day After Day” addresses rise of domestic violence during the COVID-19 pandemic. The PSA by Bensimon Byrne and Oscar-nominat
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Danish Road Safety Council - "Helmet has always been a good idea" (2021) 2:20 (Denmark)

Dipping into their proud Viking past, ad agency & Co envision what it would look like if a Viking warrior refused to wear a helmet because it &quo

Shelter - Super Unions / Fight for home (2021) :60 (UK)

Over 17 million of us are living without a safe, secure or stable home.

Makiné Joins Multicultural Agency Coalition Launched by CORE for Vaccine Awareness Campaign in LA’s Underserved Communities

Creative studio Makiné recently partnered with LA-based multicultural marketing firm American Entertainment Marketing (AEM) to produce an integrated C

PSA Campaign Animated by Brigade Shows Bad Driving Decisions from a Child’s POV

Kids Narrate Three-Spot Campaign for the New Mexico Department of Transportation; Childlike Illustrations Reveal Consequences of Distracted and Drunk

Ghetto Film School Brings Up The Future of Film In Newly Released PSA

Ghetto Film School’s new short film “What’s in a Name” amplifies GFS’s goal to give platforms to people whose stories are not always told.

FCB Canada launches "Mindsets" for the Canadian Down Syndrome Society

Investigating how fitness could be one of the most powerful but overlooked tools to improve cognition for people with Down syndrome. ​The Canadian Do

Pet food brand Finn to boost Dog adoptions ‘to the moon’ with Dogecoin cryptocurrency

For every adopted dog, from partnering shelters, Finn will donate 500 Dogecoin cryptocurrency Ogilvy Social.Lab collaborates with Finn to create
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Human trafficking isn't what you think it is

An-eye opening new public awareness campaign commissioned by Public Safety Canada works to highlight the grim realities and prevalence of human traffi

Face à l’inceste - Two Monsters in my Story- (2021) 2:10 (France)

In France, a child victim of sexual abuse still has to prove before the law that he did not consent.

Don't Kill Your Grandma

As COVID cases rise in Ontario (and everywhere else) Toronto-based Open has launched an awareness campaign, Don't Kill Your Grandma

Fridays For Future - 1% - Mars (2021) 1:45 (USA)

On the day that NASA’s Perseverance Rover touched down on Mars, Fridays For Future U.S.

KNGF presents: Rose's world (2020) :30 (The Netherlands)

KNGF Geleidehonden (The Royal Dutch Guide Dog Foundation) trains guide dogs for visually impaired people and for people

LA Rams to debut documentary film: Fighting For Light, The Concrete Rose

The Los Angeles Rams and Pepsi, in partnership with Albertsons/Vons/Pavilions, Operation Progress and content creators Shamrock Studio / DLP Media Gro

Petits Frères des Pauvres Don't leave them alone at Christmas - Nicole (2020) :90 (France)

Call them, write them, zoom them, but above all, don't leave them alone at Christmas.

Petits Frères des Pauvres - Don't Leave Them Alone at Christmas - Jaques (2020) :90 (France)

This ad is as sad as it's somewhat comical. Call them, write them, zoom them, but above all, don't leave them alone at Christmas.

Javier Valdez is #StillSpeakingUp - International Day to End Impunity for Crimes against journalists.

Javier Valdez, journalist and writer murdered in Culiacán, Sinaloa,“returns from the dead” to demand justice to Andrés Manuel López Obrador and Mex

Waka Kotahi NZ Transport Agency - Doors (2020) :60 (New Zealand)

Every week, there are around 500 drink driving offences across New Zealand.

SVP 'Impossible Choices' (2020) :30 (Ireland)

Ireland's biggest charity, St.

Leo Burnett proudly presents: “Everyday Triggers”

Israel’s leading brands give their products a dark twist in a commercial break takeover for “The International Day for the Elimination of Violence aga

GOSH - Home for Christmas 🎄 / Mia came home (2020) :90 (UK)

This is an animated story for Great Ormond Street Hospital Children's Charity.

La Fondation du Children - Longue vie aux tannants / Long live the terrors (2020) 2:30 (Canada)

Cossette has created an ad that is one hell of an emotional rollercoaster.

Die Bundesregierung - The Sachsen front, winter 2020 (2020) :95 (Germany)

Anton Lehmann is being interviewed, sometime in the future about his "Einsatz" at the front, during the winter of 2020.

Childline - I'm a creep / Nobody is normal (2020) UK

This captivating animation shows a young man struggling to keep himself inside of his "normal-suit" every day at school, while Radioheads cl

The Royal Canadian Legion Assembles Team of WW2 Veterans to Stand Shoulder to Shoulder on the Virtual Battlefield

Last year, the Royal Canadian Legion, in partnership with HomeEquity Bank and Zulu Alpha kilo, brought the Remembrance Day moment of silence to video

'Puberty is not a medical condition' billboard appears in Los Angeles

A stones throw from West Hollywood, at La Cienega and Rosewood in Los Angeles, this billboard asserts that "puberty is not a medical condition.&q

Berlin Tourism pulls middle finger ad aimed at anti-maskers.

The ad got the pearl-clutchers screaming and a ton of earned media, which is what it was designed to do.

TENA: I Will Be Me (2020) 1:00 (UK)

TENA Women challenges social stigma and taboo around incontinence head-on, encouraging viewers to speak more openly and honestly around the subject

Unfinishedvotes.com - Joaquin Oliver back from the dead (2020) 2:00 (USA)

In 2018, Joaquin Oliver was shot and killed in the Parkland school shooting. His parents used AI to bring him back to tell people how voting can prev
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Bolt - "Save your ears" (2020) case study (Ukraine)

BBDO Ukraine with "Save your ears" for Bolt
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The "I ❤️J K Rowling" billboard tour reaches Los Angeles

The "I ❤️J K Rowling" billboard campaign has now embarked on a North American tour, with a digital billboard spotted in Los Angeles today.

"I ❤️J K Rowling" billboard appears in San Francisco.

Thanks to a generous contribution from a Silicon Valley exec, the "I ❤️J K Rowling" billboard campaign is now seen in San Francisco, Califo

Mercy For Animals - Animals Also Hope for a New Normal (2020) :60 (Brazil)

The official WHO's (World Health Organization) pandemic protocols have been the inspiration of this film from Mercy For Animals.

Advertising Standards Authority (ASA) - Setting the advertising Standard (2020) 360 (UK)

The Advertising Standards Authority (ASA) launched a new advertising campaign in Scotland to promote its role in helping to keep all ads ‘legal, decen

JavaScript billboard headline tells you to mask up against covid - forever.

Santa Clara County have come out with a very odd choice of billboard headline as Covid information.
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The "I ❤️JK Rowling" billboard has been removed by Network Rail Scotland

Well, that didn't take long.
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"I ❤️JK Rowling" billboard goes up in Waverley train station, Edinburgh.

The founder of Standing for women, Kellie-Jay Keen, has a new billboard that has just gone up in Scotland.
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Withdrawn from the outside world - Autism Forum Switzerland, print

Autism is the fastest growing developmental disorder, yet most underfunded.
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Stalin Speaks The #deeptruth About The Holodomor - (2020) 1:15 (Canada)

Soviet dictator Joseph Stalin has returned via Deepfake technology to finally tell the truth about the Holodomor Famine-Genocide, which killed million

Yard and SpeakUpAfrica Promote Hygiene and Social Distancing in Africa Through Pop Culture and Influencers

Yard (part of the Sid Lee Paris collective) created this for NGO SpeakUpAfrica to educate African youth on social distancing gestures.

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