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PSA & Public Interest

Freedom United - FIFA World Cup Qatar - "Those Who Fell"

Freedom United is the world’s largest anti-slavery community, and on their Instagram they are changing the meaning of every fall in the 2022 Qatar Fif

NAAMAT - The Future of Your Children? (2022) Israel

November 25  is the  International Day for the Elimination of Violence against Women, and on that day this ad was released in Israel. 

World Children's Day - Count the missing 18.000+ children / Hide and seek (2022) (Belgium)

More than 18,000 children on the move have fallen under the radar in two years Sunday, November 20 is World Children’s Day.

"timeTo" re-releases its uncomfortable-to-watch Christmas party film - bringing sexual harassment to light during the party season

Ahead of the first true post-Covid Christmas party season, timeTo and Lucky Generals have relaunched a hard-hitting and uncomfortable short film askin

timeTO - ‘Where do you draw the line?’ / Christmas party (2022) (UK)

What starts off as a bubbly Christmas party with colleagues sharing a laugh quickly turns uncomfortable as a third colleague arrives.

Lucky Generals and Stonewall reunite to “Lace up to keep it up” with rainbow laces

Nine years after launching Rainbow Laces to make sport more inclusive, Lucky Generals is back with a new campaign

The Iranian American Women Foundation (IAWF) launch billboard campaign to raise awareness and visibility regarding Mahsa Amin & #womenlifefreedom

At the recently sold-out Iranian American Women Foundation (IAWF)'s conference that took place in San Francisco on October 16, 2022, in dedicatio

MINDCRAFT - A game-based dyslexia assessment in disguise

A game-based dyslexia assessment in disguise designed for young people Using Minecraft to transform the learning experience

UN Women Australia "When will she be right?" - case study

A case study for the UN Women Australia "When will she be right?" advert.

Addressing The Creeping Problem of Hunger: Food Banks Canada “Starve the Hunger” (2022)

With food insecurity and hunger at an all-time high, The Local Collective’s new “Starve the Hunger” campaign for Food Banks Canada puts the issue top-

“Except for Me” - Jerome (2022) (USA)

“If you call eleven cents or fifteen cents an hour, paid, we're fooling ourselves.”

“Except for Me” - Jose (2022) (USA)

“I had no idea that there was an exemption clause to the thirteenth amendment.”

“Except for Me” - Britt (2022) (USA)

“America would have to make a different choice. To choose to care about peoples' humanity versus profit.”

“Except for Me” - Johnny (2022) (USA)

“Slavery never ended. It eveolved. It changed.”

“Except for Me” - Richard (2022) (USA)

“I would work a day for a stamp.”

“Except for Me” - Andrew (2022) (USA)

“When I was convicted and sent to prison, the judge said I was sentenced to hard labor. I was sentenced to a system that is akin to slavery.”

“Except for Me” - James (2022) (USA)

“Our country was built on the backs of free labor and is continuously built on the backs of free labor.”

“Except for Me” - Dyjuan (2022) (USA)

“Prison slavery is dehumanizing it is devaluing it extends a long and pernicious history of how especially black and brown people have been treated an

“Except for Me” - Saleem (2022) (USA)

“I thought that slavery... That Lincoln freed the slaves, right?” See article: The 13th Amendment abolished slavery. Except for me.

“Except for Me” - Armand (2022) (USA)

“Where else can you make somebody work for free -and if they don't work, you can lock them up, or you can even beat them up!” See article: The

“Except for Me” - Serena (2022) (USA)

“Being in prison strips away every single sense of humanity that you hold dear.” See article: The 13th Amendment abolished slavery. Except for me.

“Except for Me” - Kenyatta (2022) (USA)

“Before I was incarcerated, I knew about the thirteenth amendment's “Exception” when it came to slavery, but I didn't think of it as a real

The 13th Amendment abolished slavery. Except for me. Multimedia Campaign For Non-Profit Worth Rises Calls For The End Of The Exception Of The 13th Amendment

Worth Rises is a non-profit advocacy organization founded by Bianca Tylek that is dedicated to dismantling the prison industry and ending the exploita

'Extinct Ink' - What if your next tattoo could create a forever lasting impact?

Sea Shepherd presents: 'Extinct Ink'
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German Cancer Aid makes the world’s first UV warning beach flag

Berlin creative agency Heimat has worked with German Cancer Aid to create the world's first Sun Warning Flag - a dedicated flag and warning syste

Change The Ref have created a mobile "NRA Children’s Museum" - a convoy of schools buses

Change The Ref, a gun control and anti-gun violence advocacy organization are rolling out the NRA Children’s Museum, a mile-long convoy of schools bus
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Pressbyrån runs print ad with all teh letrets srcabmled up to amke a point about reading skills.

Pressbyrån in Sweden, a place to pick up magazines, newspapers and snacks ran this ad in a few Swedish tabloids 

Amnesty - The land of the unfree / “You’re Not Free” Challenging US Supreme Court Abortion Decision (2022) 1:30 (Norway)

Amnesty International is launching a global campaign
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National Audubon Society with Pattie Gonia "Birds Tell Us: The Song of the Meadowlark" (2022) 2:00 (USA)

For Pride Month, Audubon partnered with drag queen and intersectional environmentalist Pattie Gonia, to bring you Birds Tell Us: The Song of the Meado

timeTo highlights the fear of sexual harassment at this year’s Cannes festival in new ad campaign

timeTo highlights the fear of sexual harassment at this year’s Cannes festival in hard hitting ad campaign… ……And calls for senior a

Arrels Fundació #VISIBLE Case Study / Making the invisible homeless visible - (2022) 2:00 (Spain)

Remember when Sherpa, Barcelona, made the invisible homeless people very visible? 

Sherpa, Barcelona : "Homeless people are invisible until you stop looking the other way" Solution: Make them look.

#Visible is the Arrels Fundació campaign, consisting of 13 pieces of urban art, where the homeless people have been given visibility and citizens have

Innocence en danger - the airdrop gate / Dick Pics

Innocence en danger - the airdrop gate

KNOW & TELL Granite State Children's Alliance “It’s Always There.” (2022) :30 (USA)

This month is National Child Abuse Prevention Month, an annual observance dedicated to raising awareness and preventing child abuse.

Extinction Rebellion - Mother Natures Power - Poster & Film (2022)

A child frustrated by the empty promises and lack of actions to stop climate change decides to ask for help to Mother Nature.

Zijkant – Equal Pay Day: The Umbilical Cord & sports (2022) :60 (Belgium)

The soundtrack to this, at the start of the ad, is quite brilliant.

Fridays For Future (Greta Thunberg) unveils “We Don’t Care” for Global Climate Strike

To announce the next Global Climate Strike on March 25, Fridays for Future U.S.

Southern Progress wants your help to plaster Florida with "Gay" billboards.

The Florida “Parental Rights in Education” bill has been boiled down to a simple slogan "Don't say gay", so Southern Progress wants you

RED Center - In the Name of Honor- (2022) 3:00 (Denmark)

This is really well cast, as the actress's beautiful face can carry so many emotions in the literal blink of her eyes. She loves her father.

Philadelphia non-profit North Broad Renaissance and independent creative agency Red Tettemer O’Connell + Partners launch new OOH

It’s always the right time to show off people and businesses working hard to strive through everything and anything.

Forever Beta celebrates Big Issue vendors with innovative digital out of home campaign

Forever Beta launched a campaign this week, in partnership with Ocean Outdoor, to support Big Issue vendors after the difficulties they have faced ove

Ukrainian emergency services - #StopRussia (2022) :22 (Ukraine)

Dear Ukrainians. This fortress has stood her for a thousand years.

AdCouncil / AdoptUSKids - Duffle Bag (2021) 1:30 (USA)

It's difficult to adopt a teen.

SPEAK OUT to end one of the world’s most violent traditions - print, Finland 2022

Over 3 million girls are in danger of being subjected to female genital mutilation (FGM).

Black & Abroad launches data-driven follow-up to its celebrated “Go Back To Africa” campaign.

Two years after its provocative and acclaimed pan-Africa tourism campaign “Go Back To Africa,” travel brand Black & Abroad has launched a powerful

White Ribbon - Music to help men express emotions (2021)

White Ribbon releases Uncomposed, a piece of music designed to help men express emotion and challenge stereotypes of modern masculinities Majorit

GAY TIMES and Grey London launched Amplifund campaign - "Incomplete Without the T" (2021) (UK)

GAY TIMES and Grey London have launched Amplifund campaign - Incomplete Without the T.

Hope Rises: Rebuilding Greenville, CA

The Nature Conservancy’s Beautiful Brand Anthem Asks: 
If We Don't Protect Nature, How Can Nature Protect Us?

"Nature Is Our Solution" is a brand anthem directed by acclaimed documentary filmmaker and long-time TNC supporter Peyton Wilson.

30 Millions d'Amis - The cry for help / Don't abandon them (2021) France

​​In a difficult but important watch, this film puts the plight of animals in distress to the fore through a series of desperate pleas.

Camp Lucky Provides Post Support To PSA To Warn Teens About “Lean” Via Agency TracyLocke

The Consumer Healthcare Products Association (CHPA) in collaboration with the Partnership to End Addiction asked creative agency, TracyLocke to create

Les Petits Frères des Pauvres - The isolation of our seniors may one day be yours - (2021) France

This is a superbly told story - one day the old age isolation may be yours.

The "Don't get vaccinated" truck was a PSA from Boone Oakley

A "Don't get vaccinated" truck has been driving around Charlotte, North Carolina, causing a bit of a stir on social media.

Fridays For Future (Greta Thunberg) The Denial (2021) :45 (USA)

The film illustrates our denial about the climate crisis with a metaphor: running into a wall.

Krisinformation.se - Thank you for doing your part (2021) Sweden

Tack till dig som har visat omtanke om andra. Fortsätt kämpa hela vägen fram.

Reinserta - Sentencia Libertad - (2021)

The Mexican Cartels are recruiting children and forcing them, under threat of death, to commit crimes. Today, these children are in jail, paying se

Red Mundial de Oración del Papa / TPV 9 2021 An environmentally sustainable lifestyle

The pope: "we will all make courageous choices for a sober and eco-sustainable lifestyle, rejoicing for the young people who are resolutely commi

Bupa Latin America and Geometry Colombia give us a great reason to get vaccinated: Out of Tune Anthems.

Today Bupa Latin America and Geometry Colombia invite all Latin Americans to get vaccinated.

Hayden5 Produces CROWN Day PSA Celebrating Black Hair

Production company Hayden5 recently teamed up with Phenomenal, a female-driven media brand and creative agency dedicated to underrepresented communiti

Kaboom Director Jordan Brady Brings “Bad Combos” To Life for Texas Department of Transportation

Produced by kaboom and directed by Jordan Brady for agency Sherry Matthews, the spot uses humor to carry an important message for the Texas Department

Change the Ref Inc. - "The Lost Class" / David Keene & John Lott (2021)

The former NRA President David Keene and prominent economist and gun advocate John Lott were invited to speak at the graduation of "James Madison

White Ribbons - Day After Day (2021) 4:25 (Canada)

White Ribbon Canada’s “Day After Day” addresses rise of domestic violence during the COVID-19 pandemic. The PSA by Bensimon Byrne and Oscar-nominat
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Danish Road Safety Council - "Helmet has always been a good idea" (2021) 2:20 (Denmark)

Dipping into their proud Viking past, ad agency & Co envision what it would look like if a Viking warrior refused to wear a helmet because it &quo

Shelter - Super Unions / Fight for home (2021) :60 (UK)

Over 17 million of us are living without a safe, secure or stable home.

Makiné Joins Multicultural Agency Coalition Launched by CORE for Vaccine Awareness Campaign in LA’s Underserved Communities

Creative studio Makiné recently partnered with LA-based multicultural marketing firm American Entertainment Marketing (AEM) to produce an integrated C

PSA Campaign Animated by Brigade Shows Bad Driving Decisions from a Child’s POV

Kids Narrate Three-Spot Campaign for the New Mexico Department of Transportation; Childlike Illustrations Reveal Consequences of Distracted and Drunk

Ghetto Film School Brings Up The Future of Film In Newly Released PSA

Ghetto Film School’s new short film “What’s in a Name” amplifies GFS’s goal to give platforms to people whose stories are not always told.

FCB Canada launches "Mindsets" for the Canadian Down Syndrome Society

Investigating how fitness could be one of the most powerful but overlooked tools to improve cognition for people with Down syndrome. ​The Canadian Do

Pet food brand Finn to boost Dog adoptions ‘to the moon’ with Dogecoin cryptocurrency

For every adopted dog, from partnering shelters, Finn will donate 500 Dogecoin cryptocurrency Ogilvy Social.Lab collaborates with Finn to create

UN Women Australia "When will she be right?" (2021) 1:50 (Australia)

A woman cuts wood for a fire, while explaining that Australian's have an expression: "she'll be right"
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Human trafficking isn't what you think it is

An-eye opening new public awareness campaign commissioned by Public Safety Canada works to highlight the grim realities and prevalence of human traffi

Face à l’inceste - Two Monsters in my Story- (2021) 2:10 (France)

In France, a child victim of sexual abuse still has to prove before the law that he did not consent.

Don't Kill Your Grandma

As COVID cases rise in Ontario (and everywhere else) Toronto-based Open has launched an awareness campaign, Don't Kill Your Grandma

Fridays For Future - 1% - Mars (2021) 1:45 (USA)

On the day that NASA’s Perseverance Rover touched down on Mars, Fridays For Future U.S.

KNGF presents: Rose's world (2020) :30 (The Netherlands)

KNGF Geleidehonden (The Royal Dutch Guide Dog Foundation) trains guide dogs for visually impaired people and for people


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