PSA & Public Interest

The "Don't get vaccinated" truck was a PSA from Boone Oakley

A "Don't get vaccinated" truck has been driving around Charlotte, North Carolina, causing a bit of a stir on social media.

Krisinformation.se - Thank you for doing your part (2021) Sweden

Tack till dig som har visat omtanke om andra. Fortsätt kämpa hela vägen fram.

Bupa Latin America and Geometry Colombia give us a great reason to get vaccinated: Out of Tune Anthems.

Today Bupa Latin America and Geometry Colombia invite all Latin Americans to get vaccinated.

Hayden5 Produces CROWN Day PSA Celebrating Black Hair

Production company Hayden5 recently teamed up with Phenomenal, a female-driven media brand and creative agency dedicated to underrepresented communiti

Kaboom Director Jordan Brady Brings “Bad Combos” To Life for Texas Department of Transportation

Produced by kaboom and directed by Jordan Brady for agency Sherry Matthews, the spot uses humor to carry an important message for the Texas Department
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Danish Road Safety Council - "Helmet has always been a good idea" (2021) 2:20 (Denmark)

Dipping into their proud Viking past, ad agency & Co envision what it would look like if a Viking warrior refused to wear a helmet because it &quo

Makiné Joins Multicultural Agency Coalition Launched by CORE for Vaccine Awareness Campaign in LA’s Underserved Communities

Creative studio Makiné recently partnered with LA-based multicultural marketing firm American Entertainment Marketing (AEM) to produce an integrated C

PSA Campaign Animated by Brigade Shows Bad Driving Decisions from a Child’s POV

Kids Narrate Three-Spot Campaign for the New Mexico Department of Transportation; Childlike Illustrations Reveal Consequences of Distracted and Drunk

Ghetto Film School Brings Up The Future of Film In Newly Released PSA

Ghetto Film School’s new short film “What’s in a Name” amplifies GFS’s goal to give platforms to people whose stories are not always told.

FCB Canada launches "Mindsets" for the Canadian Down Syndrome Society

Investigating how fitness could be one of the most powerful but overlooked tools to improve cognition for people with Down syndrome. ​The Canadian Do

Pet food brand Finn to boost Dog adoptions ‘to the moon’ with Dogecoin cryptocurrency

For every adopted dog, from partnering shelters, Finn will donate 500 Dogecoin cryptocurrency Ogilvy Social.Lab collaborates with Finn to create
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Human trafficking isn't what you think it is

An-eye opening new public awareness campaign commissioned by Public Safety Canada works to highlight the grim realities and prevalence of human traffi

Face à l’inceste - Two Monsters in my Story- (2021) 2:10 (France)

In France, a child victim of sexual abuse still has to prove before the law that he did not consent.

Don't Kill Your Grandma

As COVID cases rise in Ontario (and everywhere else) Toronto-based Open has launched an awareness campaign, Don't Kill Your Grandma

KNGF presents: Rose's world (2020) :30 (The Netherlands)

KNGF Geleidehonden (The Royal Dutch Guide Dog Foundation) trains guide dogs for visually impaired people and for people

LA Rams to debut documentary film: Fighting For Light, The Concrete Rose

The Los Angeles Rams and Pepsi, in partnership with Albertsons/Vons/Pavilions, Operation Progress and content creators Shamrock Studio / DLP Media Gro

Petits Frères des Pauvres Don't leave them alone at Christmas - Nicole (2020) :90 (France)

Call them, write them, zoom them, but above all, don't leave them alone at Christmas.

Petits Frères des Pauvres - Don't Leave Them Alone at Christmas - Jaques (2020) :90 (France)

This ad is as sad as it's somewhat comical. Call them, write them, zoom them, but above all, don't leave them alone at Christmas.

Javier Valdez is #StillSpeakingUp - International Day to End Impunity for Crimes against journalists.

Javier Valdez, journalist and writer murdered in Culiacán, Sinaloa,“returns from the dead” to demand justice to Andrés Manuel López Obrador and Mex

Waka Kotahi NZ Transport Agency - Doors (2020) :60 (New Zealand)

Every week, there are around 500 drink driving offences across New Zealand.

SVP 'Impossible Choices' (2020) :30 (Ireland)

Ireland's biggest charity, St.

Leo Burnett proudly presents: “Everyday Triggers”

Israel’s leading brands give their products a dark twist in a commercial break takeover for “The International Day for the Elimination of Violence aga

GOSH - Home for Christmas 🎄 / Mia came home (2020) :90 (UK)

This is an animated story for Great Ormond Street Hospital Children's Charity.

La Fondation du Children - Longue vie aux tannants / Long live the terrors (2020) 2:30 (Canada)

Cossette has created an ad that is one hell of an emotional rollercoaster.

Die Bundesregierung - The Sachsen front, winter 2020 (2020) :95 (Germany)

Anton Lehmann is being interviewed, sometime in the future about his "Einsatz" at the front, during the winter of 2020.

Childline - I'm a creep / Nobody is normal (2020) UK

This captivating animation shows a young man struggling to keep himself inside of his "normal-suit" every day at school, while Radioheads cl

The Royal Canadian Legion Assembles Team of WW2 Veterans to Stand Shoulder to Shoulder on the Virtual Battlefield

Last year, the Royal Canadian Legion, in partnership with HomeEquity Bank and Zulu Alpha kilo, brought the Remembrance Day moment of silence to video

'Puberty is not a medical condition' billboard appears in Los Angeles

A stones throw from West Hollywood, at La Cienega and Rosewood in Los Angeles, this billboard asserts that "puberty is not a medical condition.&q

Berlin Tourism pulls middle finger ad aimed at anti-maskers.

The ad got the pearl-clutchers screaming and a ton of earned media, which is what it was designed to do.

TENA: I Will Be Me (2020) 1:00 (UK)

TENA Women challenges social stigma and taboo around incontinence head-on, encouraging viewers to speak more openly and honestly around the subject

Unfinishedvotes.com - Joaquin Oliver back from the dead (2020) 2:00 (USA)

In 2018, Joaquin Oliver was shot and killed in the Parkland school shooting. His parents used AI to bring him back to tell people how voting can prev
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Bolt - "Save your ears" (2020) case study (Ukraine)

BBDO Ukraine with "Save your ears" for Bolt
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The "I ❤️J K Rowling" billboard tour reaches Los Angeles

The "I ❤️J K Rowling" billboard campaign has now embarked on a North American tour, with a digital billboard spotted in Los Angeles today.

"I ❤️J K Rowling" billboard appears in San Francisco.

Thanks to a generous contribution from a Silicon Valley exec, the "I ❤️J K Rowling" billboard campaign is now seen in San Francisco, Califo
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The "I ❤️JK Rowling" billboard has been removed by Network Rail Scotland

Well, that didn't take long.
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"I ❤️JK Rowling" billboard goes up in Waverley train station, Edinburgh.

The founder of Standing for women, Kellie-Jay Keen, has a new billboard that has just gone up in Scotland.
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Withdrawn from the outside world - Autism Forum Switzerland, print

Autism is the fastest growing developmental disorder, yet most underfunded.
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Stalin Speaks The #deeptruth About The Holodomor - (2020) 1:15 (Canada)

Soviet dictator Joseph Stalin has returned via Deepfake technology to finally tell the truth about the Holodomor Famine-Genocide, which killed million

Yard and SpeakUpAfrica Promote Hygiene and Social Distancing in Africa Through Pop Culture and Influencers

Yard (part of the Sid Lee Paris collective) created this for NGO SpeakUpAfrica to educate African youth on social distancing gestures.

NYC Footy - #Respectthedistance - translating soccer’s free-kick distance to social distance (2020) :60 (USA)

NYC Footy, a soccer community located in New York, are helping to raise awareness of social distancing by pointing out that in the game of footballs (

OTB Foundation - BRAVE / fundraising (2020) Italy

OTB Foundation launches its first fundraising campaign to celebrate and support the brave people who deserve it most during a pandemic.

Quirky upcycled propaganda posters from Engine tell Londoners to stay home

So many campaigns have been launched to encourage people to stay home during lockdown, and like the upcycled propaganda posters w

Canadian Paralympic Committee and BBDO Canada release an empathetic COVID-19 PSA

A new film from the Canadian Paralympic Committee (CPC) features perspectives from Paralympians on the emotional challenges surrounding COVID-19, whil

Regions Bank - From one bank to another" - shifting ad media to food banks during this time.

Ad agency Luckie and client Regions Bank, today announced the donation of 100% of their advertising inventory (:15 and :30 TV, digital ads, paid soci

"Don't Touch Your Face." #Stopthespread (2020) 1:30 music video

Remember the creative briefs released by the UN to spread information about Coronavirus?

Ghana pallbearers go viral again, appearing in Brazilian PSA billboard

Professional pallbearers in Ghana, who operate under the name Nana Otafrija Pall-Bearing services have appeared in a billboard in Brazil.

Ohio Dept of Health ‏: Social distancing works. We are all in this together (2020)

Shot while following social distancing rules, this spot proves a great communication idea doesn't need a huge production team in one spot to be m
radio

California For All "Stay home, save lives" (2020) :50 (USA)

Julia Louis-Dreyfus is one more celebrity imploring us to stay home, maintain social distancing and help flatten the curve.

#Fakehunter – world’s largest anti-infodemic system has launched

The Polish Press Agency and GovTech Polska (Polish Prime Minister’s Office) have released the #FakeHunter web application – a new tool to combat disin

"A Swedish raccoon" Covid-19 information mascot denied due to copyright infringement

The region of Skåne in Sweden wanted a cheeky mascot to remind people to wash their hands and created a Swedish racoon as a mascot.
radio

Christie Refugee Welcome Centre - Reverse rant / Don Cherry (2020) :30 (Canada)

This radio spot takes an infamous rant against refugees by iconic hockey commentator Don Cherry that polarized our country during hockey season (while

200 brands modified their logo to encourage social distancing

200 cm.

Doner : "When the Motor Stops." (2020)

With COVID-19 spreading in Michigan, ad agency Doner, headquartered in Detroit since the 1930s, chose to send a message of strength and resilience t

Chiquita Banana encourages everyone to stay home, including the Chiquita Banana logo lady.

Chiquita Banana encourages everyone to stay home, including the Chiquita Banana logo lady.

The Trussel Trust foodbank gets a timely topical ad from SCA 2.0 students

A very timely topical ad!
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Stop the Spread of Racism: Special Hand Sanitizer Combats Xenophobia

New awareness effort from the Chinese Canadian National Council for Social Justice aims to curb coronavirus-related xenophobia

Sony, Dante Spinetta, and Argentine Organ Donation NGO INCUCAI launch a music video you can only see through other peoples eyes.

Wunderman Thompson Argentina teams up with world-renowned music brand, top musician Dante Spinetta, and Argentine Organ Donation NGO INCUCAI to create

Trump 2020 - Alice Johnson / Criminal Justice reform / Superbowl LIV (2020) :60 (USA)

The story about Alice Johnson carries this ad.

Fresh work from Toronto-based production company Skin & Bone “A World Without Y”

Fresh work from Toronto-based production company Skin & Bone for the YMCA of Greater Toronto.

Finnish youth magazine ads dramatize social media’s influence on children’s self-image

A campaign made by TBWA\Helsinki features images of young people looking in the mirror and seeing things they think should be improved in their own ap

BBDO Toronto: Not a Costume

Before you head out the door this Halloween, let’s make sure you get it right.

Competition Commission launches “Don’t cheat. Compete”

The Competition Commission is launching the “Don’t cheat.

Safety Cake: the cake that can save lives

You should treat your friends like cake.

This "coke challenge" could save your life

DanceSafe and The Garden release important harm reduction video for international Overdose Awareness Day (Saturday, August 31)

The ad posters that mobilised 75,000 Swedes against wage earners’ funds in 1983

It has now been 36 years since the first massive demonstration against "Löntagarfonder" took place the very same day as the Swedish Parliam

SBT removes Chavo from show scenes to increase visibility of homeless children

Through platform SBT Do Bem, one episode was edited into a new story to increase awareness about a real social problem

Special Olympics Athletes Unite To Inspire and Design Original Logo for 2022 Special Olympics USA Games

Creative Partner, Publicis Seattle, Leads Athlete-Inspired Initiative Academy Award Winning Iranian-American filmmaker Rayka Zehtabchi Directs

The "Restaurant of Mistaken Orders" , a pop-up restaurant where all the servers have dementia to raise awareness

The restaurant of mistaken order is not your regular flashy pop-up.

BBR Saatchi & Saatchi and the StopCancer Association present: The Cancer That Stuck Me

The Cancer That Stuck Me A campaign for a new Cancer Association dedicated raising awareness to the needs of young adult cancer patients

Mortierbrigade turns right-wing political posters into human rights posters

The agency and Vluchtelingenwerk Vlaanderen recycle Belgian right-wing party posters, and make them for refugees instead.

The ALS league - Swimming Pool - (2019) :30 (Belgium)

How would you feel after immersing yourself into the skin of an ALS patient for 30 very long seconds?

Danish Cancer Society & TrygFonden - Help a small Dane!

Kids of the world stage an intervention to protect Danish kids from skin cancer in the Danish Cancer Society and TrygFonden’s charming new campaign,

'Girls In The Game' - Soccer Without Borders

Soccer Without Borders, ‘Girls In The Game,’ Highlights The Unique Challenges Faced by Under-Served Youth And Inequalities in Sport Nemo Design par
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Surfrider "United States and Oceans of America"

At a time when other brands are waving their middle fingers, Surfrider is waving the flag.
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Veloz "Kicking Gas" 3:38 (2019) (USA)

Arnold goes under cover to sell people gas cars instead of electricity in a new campaign from Russo Brother's founded shop Superconductor.

City of Mount Pearl "Mount Pearl Anthem" 3:02 (2019) (Canada)

The writing is tight and quintessentially Canadian in this rap ode to a town where nothing happens.

Shirley & Fatima - the gift (2019) 90 (UAE)

The opening shot shows how Shirley suddenly has a bright idea. What could it be?
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Runaway Train gets an update to help find #MissingKids

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