Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
Featuring Charlie Gabriel of Preservation Hall Jazz Band and Harry Shum
Agency: TBWA\Chiat\Day New York
Photographer/Director: Mark Zibert
Editor: Mark Paiva – Poster Boy
VFX: Sean Cochrane – The Vanity
Sound: Keith Reynaud – Heard City
Created by: TBWA/Chiat/Day NY
Chief Creative Officer: Mark Figliulo
Art Director: Isabella Castano
Copywriter: Ani Munoz
Head of Production: Robert Valdes
Senior Art Producer: Julia Menassa
Print Producer: Laura Custus