I'll believe it when I see it. How can they get a Wired writeup for a napkin idea? I'm not saying it's a bad idea, it does sound like it has legs and will work nicely the way they describe it, but couldn't Wired just wait until they launch before they write anything? This was more like a giant press release than anything else, where were the hard hitting questions like: "so, why haven't you launched your great idea yet, and did you know that other sites doing the exact same thing already exist?"
I agree with you. Also, the magic pancake is a cute way of telling the old "all you can eat" story, it neatly avoids the "this is why you're fat" angle.
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What an odd comment.
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