I knew this was vile. A campaign that actually targets the victims of the abuse it purports to call awareness to. And leave it to the idiot masses in The States ( my home) to run with it and promote it to the "nth" degree so that we can all feel better about supporting a cause without actally doing anything (except possibly further harming the victims). Oy, Oy, Oy ... The most evil hoax of the holiday season (hopefully).