I can't speak for the other creatives out there who read this drivel, but this whole consumer-generated push seems to me like a real Christmas gift. Rather than creatives having to suffer all the vapid briefs, banal insights, foolish mandatories, vacuous creative direction, and infantile directors, let the consumers deal with it. It's so much more democratic this way: advertising for consumers, by consumers.
Let's hope they can replace us at focus groups too!
Come on, people. Lighten up! This is totally in brand character. The whole point of Axe is that when you use it, you get laid. In this case, they've found a clever way to emphasize -- once again -- that Axe is the official body spray of getting some hot action. Even if the love button in question actually belongs to a mouse!
Hey, I just call it like I see it. I've worked in this bloody business long enough to spot what seems plausible and what seems like, well...onanism...(or, masturbation, for lack of a better word.)
Trouble is, all the young 'uns who get into the racket imagine advertising to be something totally different than what it really is. Had I known better, I would probably have chosen a different path.
I guess the point in all of this is that only about .002% of all the advertising ever created is worthwhile. And for that .002% to be created, the planets have to align. And even when the planets DO align, it usually doesn't involve being able to "wite out" vital elements of famous catastrophe photos.
Actually, Hunter is fine...he is a Fine, and quite a find. (And a fiend, too. Given the sordid bits he left on his BBDO computer!)
I'm hoping he'll post up some of the funny bits to which he diligently dedicated himself back when he was working as a huckster on ladies' razors! He had a real knack for replacing the dot in the letter 'i' with a little daisy flower. It almost brought a tear to your eye when you realized this was the same dude who won awards for using a crushed tomato as a metaphor for a tortured testicle.
But I digress...
Good luck out west, pal. We all miss you here in NY!
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