I built this website. From scratch. Including the servers.
I worked on a Southern Comfort brief my first year in advertising (think age 22), and thought I should "research" the product. I researched a little too hard, and I can't even look at the bottle anymore.
The only thing I see here as a good thing is the use of the Taiwanese animation company. An idea I'm sure was "inspired" by "research".
So who is going to complain about this one because he's taking on the bikini-girl role as eyecandy? Ugh, twitter is a wet blanket on ad ideas as of late.
I thought the twist was pretty funny, albeit somewhat predictable (as soon as I saw the poster, I figured). Nicely executed though, a good homage to those "story of my sports success" films.
I like the animation. The colours have always given them a little bit of a Fischer Price feel, IMHO, but I am glad they finally got rid of the serif. It's an improvement because where it started was atrocious.
The best part is the animated dots, listening, working, searching etc.
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