I built this website. From scratch. Including the servers.
Dammit Troy. Stop making sense.
You're right of course, shocking for attentions sake is nothing but a cheap trick. Though in this day and age of Goldenpalace's being hailed as one of the "best" "guerrilla" marketers in mainstream press (aaaugH!), there is no lack of crap to choose from. *sigh* Seems that anything that makes it to the "odd news" section is now the yardstick of "good advertising" because at least they "got attention", no matter how irrelevant, annoying, pointless or downright offending it is. Pardon me while I weep into my Bishops for the state of this biz. /melodrama
Robblink beat Metafilter and BoingBoing to it. :)
It doesn't look like either noticed it's an ad...
*Moahhaha* I gotta share this guys. :)
Over here at MaxiMac it's creator asked for the images above - and has made a nice before-and-after gif animaton of the twins. The really funny bit is his description of the Microsoft campaign though, he writes:
"It was fascinating to me, as if I was watching someone lock, load and them aim carefully, only to shoot themselves in their foot with absolute certainty."
Showing people on death-beds for this? C'mon... are you serious?
Yeah really, that sort of imagary is reserved for selling knitted sweaters, obviously! ;)
btw, I recall a shortlisted (?) D&AD ad 93/94 where this was used as the image, and the line read "the only pullover this image should be used to sell" under a picture of a condom. Bo-yah! I dug that.
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