OMG, gross. He's actually lacing is bare feet. So creepy.
From Nike Brand Design EMEA
CD: Andy Walker
Creatives: Gary Horton & Giuseppe Demaio
Agency Producer(s): Penny Pijnenburg & Els Tau
Producer: Richard Martin
Director : Jon Hollis
Prod. Co. : Nice Shirt Films
DoP: Alex Barber
Editor: Jon Hollis
Visual FX: Jon Hollis
Sound FX: Jungle
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Holyshit. It will give me nightmares but I like it.
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PermalinkThis ad did NOT make me want to run right over to Nike Town for a new pair of "boots." Of course I'm not really in the market for a new pair of boots, and even if I were, despite all my years living in Europe, I'd still call them soccer shoes.
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PermalinkIt's early in the game, but so far, I think this ad is tops in nomination for "Most Cringe-worthy Spot of the Year".
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PermalinkYikes!
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PermalinkIt's not that bad guys.
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PermalinkNo it isn't awful - but that lacing up part is tough to watch without cringing (and/or gagging). But...that does help it cut through the clutter. ;)
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PermalinkOh it is. It's just horrible. The concept, not the execution.
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PermalinkJust because you came up with the idea to show the old hackneyed "article of clothing = second skin = part of you" metaphor in a stomach-turning way doesn't mean you should go and shoot it.
FAIL.
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PermalinkThat's just terrible.
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