Rich Kirshenbaum needs to recheck his facts and come off his high
horse. When I was a kid in NYC, Chiquita replaced their normal banana
stickers (for a short while) with a Kellogg's sticker suggesting the
cereal banana combination. I have no idea whether the concept came from
Kellogg's or Chiquita, but in either case it predates Mr. Kirshenbaum's
"invention" by about thirty years.
Interestingly enough, if you go to Kellogg's website, the first animation you'll see is a bowl of cereal, a banana, and milk.
For me, a good publicist is worth their weight in gold, and a bad one
isn't worth squat. I depend on a publicist's personal relationships, so
one who uses the shotgun method of sending the same FOR IMMEDIATE RELEASE
e-mail to zillions of people is worthless. On the other hand, top
publicists are extremely expensive in Hollywood, and not every project
can afford one. And in our world, it's really only important to
get press in Variety or The Hollywood Reporter.
Once it's there, all the blogs and movie websites will pick up on
it. And then of course, there's that well of misinformation, imdb!
I'll preface this by saying that I thought this was very well done,
but after reading that fantastic publicist style hype, I expected this
ad to be uniquely creative, and something special, but it's really no
different than "so many testimonial commercials that are out there for other brands,"
"Barney's artsy documentary style and layering of images and voices
make the viewer feel as if they are actually in the interview." I have to say that I didn't feel for a second that I was really in the interview, nor did I find the layering and compositing to be anything new or visionary. What I did feel were those big egos coming through in the self-promotion.
I thought Dwarf Vader was the crazy guy who dances in the costume on YouTube. Of course you wouldn't know that since YouTube is blocked for you! :-)
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Yeah, maybe they can do a whole pornstar series. Harry Reems could probably use a little cash.