pssst, anyone wanna buy some knob jokes? ;)

The MarketingProfs have an article about thi svirals succes up now.

The end results were what Mr. Cleese would have introduced by saying, "And now, for something completely different." Buzz in the industry. Dozens of blogs linking to Live Vault's site. Over 100,000 views of the video within six weeks. Web traffic that increased by a factor of ten. And thousands of sales leads generated.

How did this viral phenomenon go from wacky idea to revenue-generating success?

To learn how it happened, you have to get into the minds of Doug Feinburg, Fred Surr and yours truly (Ted Page)

Dave Balter founder of BzzAgents, calls Suw and other Bloggers in general, liars.

Which brings me to point two. Bloggers are destroying their own medium.

How? By being more critics and pundits than journalists. The problem is that there are no editors and no fact checkers, so plenty of what you read on blogs is just plain untrue. Check out Suw Charman's Corante post on BzzAgent's Partnership with Creative Commons, where she misstates nearly a dozen facts. And much of what she says is also pulled from other blogs. Guess what? Her informants are providing false information, too. A vicious cycle of lies.

Suw responds here:

I don't have 'informants', as Dave puts it, and I'd like to see a simple, bulletpoint list of my 12 'misstated facts'. I'm also not sure where this 'vicious cycle of lies' comes from either, so I'd like to see that elaborated.

I am not sure why Dave thinks that word of mouth interactions are somehow inherently more truthful than any other sort of interaction, particularly when he's encouraging people to alter the nature of their word of mouth interactions in order to earn rewards. Blogs are a non-ephemeral medium, and bloggers can be held to account in public for what they write. How this makes blogs less truthful than any other medium I am not sure.