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It's quite likely a viral for Organic Valley Milk. The clues:
It appears that Organic Valley was giving away "Bovine Unite" posters as a premium for people who participated in an "advisors survey" Already way back in early January. Scroll down to find "Free Bovine Unite Poster and $5 in Organic Valley Coupons" link. Sadly, google does not have a cahche of the link.
Red Peg are specialists in "event marketing" and viral stuff.
Ta to adlister Stacy for the freebitz link.
You mean this one? Axe - Touch Cable Version 2004?
ANd she's out. Adage
After nearly two years as chairman-CEO of Young & Rubicam Brands and its troubled Y&R advertising network, Ann Fudge is being replaced as head of the Y&R network, according to a company statement.
Currently in the second year of a three-year contract that ends in May 2006, Mrs. Fudge will continue as chairman-CEO, according to the statement.
Mrs. Fudge was unavailable for comment. A spokeswoman said she was traveling and couldn't be reached.
Like deep.ed hints at in the third comment the Norwegian version of the ad has been accused of being a plagiarized idea as well. In fact it was disqualified from the Norwegian ad awards Gullblyanten because the jury there thought that it was too close to this Fox Sports commercial.
"Now, if someone else is accused of copying us then the circle will be complete, said Paal Tarjei Aasheim strategy director from McCann in Norway to Resume. "One thing is certain this Swedish poster would never have been allowed to compete in Norway."
Oh yeah, that was ages ago though, I forget the song.
The cool stages that change seems to be a bit of an executional trend right now, see also this Snickers ad for another neat stage-change.
Silly me, you can find all of the streaker-event here in Caff's article Streakers on the run in ads.
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