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While I can see that these two posters look like they're part of the same campaign with their extremly similar feet-ideas and awesomely synced executions, I don't think the Fox Sports guy putting on his babies diapers with his feet is that similar. Even though the basic (I wanna keep doing X with hands, so I use feet for other things) is there. If we're going to go that far, then all of a sudden the Gene Kelly Golf GTI dancing commercial will have to be compared to the Ebay "My way" ads and the damn late nineties Gap dancing ads. Because they all feature dancing. Do we really wanna go there?
Also, it has nothing to do with My Left Foot the movie about a man born with cerebral palsy who only had control over his left foot. Whoever said that was either on (bad) drugs, or being extremly sarcastic.
All IMHO of course, your milage may vary.
The original "streaker" on a footie-field was for Nike but then everyone had to spoof it, so Terry Tate Quarterback for Reebok slams the poor streaker in their version of the ad. Just search on the word "streaker" and you'll find them all. :P
Yeah the fact that it was a poster-idea done for a live brief from Nintendo at the young guns awardsss made me wonder if the breif perhaps had been asking specifically for more "foot-ideas" when we chatting about this in a Swedish adforum (Bold.se) last week. It's just such a bizarre sync that it's not only the same footie deal, but the same exact client, one has to laugh.
I think the theatre-look and title-card is a good way to solve it, I mean the ad gets funnier whe you know that it's called "Dirty Fruiting", so it was either this (which makes sense when the whole ad is a bad play) or a Super (which would make less sense). Good Art Direction, I say. :)
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