Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
Its a little bit of of "Amour" and "Amelie", sex scenes edited together much like the Hollywood stars saying "Hello" were edited together for iPhone, and ends with the pun "Let's come together".
It's an ad from the European Union project MEDIA.
The new MEDIA 2007 programme (2007-2013) is the fourth multi-annual programme since 1991 (past programmes) and has a budget of € 755 million. It simplifies the programme's administration but certainly not its objectives:to strive for a stronger European audiovisual sector, reflecting and respecting Europe’s cultural identity and heritage to increase the circulation of European audiovisual works inside and outside the European Union to strengthen the competitiveness of the European audiovisual sector by facilitating access to financing – in particular SMEs and the use of digital technologies
Yeah ok, that's nice to know, I guess. God, now I need a vacation.